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Posts Tagged ‘Lessons’

11 Lessons Learned from Failed Link Building Campaigns

August 8, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by kerryjonesWe’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit. The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where we’d expect a campaign to be a huge success but it went on to garner lackluster results. While you can’t control the whims of the Internet, you can avoid or include certain things...

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Lessons from 1,000 Voice Searches (on Google Home)

May 30, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dr-PeteIt's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection between Featured Snippets in search and voice answers. For example, let's say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for "What do hedgehogs eat?" On desktop, you'd see a Featured Snippet like the following: Given that you're trying to wrangle a strange hedgehog, searching on your desktop may not be practical, so you ask...

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3 Surprising Lessons From Building 26,000 Links

September 27, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by KelseyLibertThe Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared. While we regularly look back on our data to evaluate performance per campaign and client, until now we’d never analyzed all of these data in aggregate. After combing through 31,000 media mentions and 26,000 links, here’s what we found. Most high-authority links don’t receive a lot of social shares. Most marketers assume that if they...

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Music SEO – 7 Lessons in Brand Optimization for 2015

April 1, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by evolvingSEOBands, music, and SEO - A different paradigm For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher".  Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search. Search is certainly not the only discovery channel. But important enough that investment in non-branded keywords is essential. A (very simplified) illustration of this discovery path might look something like this: The above is NOT the case for musicians and bands though. When's the last time you discovered a band...

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Lessons from the Front Line of Front-End Content Development

December 11, 2014  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by richardbaxterseo As content marketing evolves, the list of media you could choose to communicate your message expands. So does the list of technologies at your disposal. But without a process, a project plan and a tried and tested approach, you might struggle to gain any traction at all. In this post, based on my MozCon 2014 presentation, I'd like to share the high level approach we take while developing content for our clients, and the lessons we've learned from initial research to final delivery. Hopefully there are some takeaways for you to enhance your own approach or make your first...

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