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Posts Tagged ‘Learned’

11 Lessons Learned from Failed Link Building Campaigns

August 8, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by kerryjonesWe’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit. The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where we’d expect a campaign to be a huge success but it went on to garner lackluster results. While you can’t control the whims of the Internet, you can avoid or include certain things...

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What We Learned From Analyzing 1.4 Million Featured Snippets

January 17, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different?Our study focused on 30 questions, prepositions, and comparison search phrases instead of a random set of keywords. Anecdotally, many other SEOs and I saw that pages that answer questions — such as who, what, when, where, and how — tend to be great at earning featured snippets. Our goal was to see if our “gut feelings” were...

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10 Things I’ve Learned Recently About Hiring and Applying for SEO Roles

September 5, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by bridget.randolphHere at Distilled NY we’ve been running a hiring cycle, and it’s really brought front and center for me the key elements that make a digital marketing (and specifically SEO) candidate stand out from the crowd. So I wanted to share a few things I’ve learned in the process. For the purpose of this post, I’m going to tackle this topic from two angles (with 5 points on each, in true "10 Things I’ve Learned…" style): Part I: 5 attributes I now look for in any new analyst or consultant hire (and what you as an employer might want to...

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What I Learned at #SearchFest 2016 Will Make me a Better Marketer

March 14, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by jennitaOver the past 9 years, I’ve probably attended hundreds of marketing conferences. In the early days, I was an attendee there to learn all the things. Then after I started at Moz, I attended them as “press” and I would write about the conference on the Moz blog and live-tweet and such. At some point along the way I began to speak at different events: first about SEO, then social media, now community, and all the marketing in between. Mat Siltala and I answering questions in our session at SearchFest. Thanks Arnie Kuenn for the pic! At every conference I...

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The Most Important Things We Learned About Google’s Panda Algo

January 26, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by jenstarWebmasters were caught by surprise two weeks ago, when Google released many new statements about their Panda algorithm to The SEM Post. Traditionally, Google tends to be rather quiet about their search algorithms, but their new comments were a departure from this. Google was quite transparent and shared a lot of new Panda-related information that many SEOs weren't aware of. Here are what I consider to be the top new takeaways from Google about the Panda algorithm. These are all things that SEOs can put into action, either to create new, great-quality content or to increase the quality value...

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