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Posts Tagged ‘Keywords’

New Research: 35% of Competitive Local Keywords Have Local Pack Ads

February 13, 2018  |  SEO  |  , , , ,  |  No Comments

Posted by Dr-PeteOver the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for "oil change" from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with some limited testing on desktop results. We've heard rumors about local pack ads as far back as 2016, but very few details. How prevalent are these ads, and how seriously should you be taking them? 11,000 SERPs: Quick summaryFor this study, we decided to look at 110 keywords (in 11 categories) across...

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Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

November 25, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords...

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Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level

November 21, 2017  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Read on and level up! All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive...

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NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site

October 23, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishFor many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: "GIVE ME KEYWORDS BY SITE!" Today, we're answering that long-standing request with that precise data inside Keyword Explorer: Click the image for a larger version Obviously, we've made the decision to be generally smaller, but fresher, than most of our competitors. We do this because: A) We believe the most-trafficked keywords matter more when comparing the overlaps than getting too far into the long tail (this is particularly important because once you get into...

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How to Target Multiple Keywords with One Page – Next Level

June 15, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by BrianChilds Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the Moz Training Bootcamps, you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO...

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