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Posts Tagged ‘KeywordDriven’

How to Do a Keyword-Driven Content Audit (with Keyword Explorer)

November 8, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by Dr-PeteAs content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we're done with one piece of content, we're on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics is somewhere in the realm of 30 days, leading us to neglect older content that's still performing well but may not be competing day-to-day with the latest and greatest. I'm a big believer in digging back into your hidden gems and looking for content...

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Keyword-Driven Personas – Whiteboard Friday

April 19, 2013  |  SEO  |  , , ,  |  Comments Off

Posted by RuthBurr As inbound marketing is gaining traction, marketers in all inbound disciplines are realizing the importance of taking on keywords with a more holistic approach. It's time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out.  In today's Whiteboard Friday, Ruth Burr discusses how you can use your keywords to drive personas, and ultimately affect your site mapping process for the better. Leave your thoughts and questions in the comments below!  wistiaEmbed = Wistia.embed("cz3jjo6i0d", { version: "v1", videoWidth: 600, videoHeight: 338, volumeControl: true, ...

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