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Posts Tagged ‘Keyword’

The Lazy Writer’s Guide to 30-Minute Keyword Research

July 27, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by BritneyMullerYou, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching for something, what words they're using, and what questions they're asking still blows my mind! Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level. Why keyword research is essential [Case Study]My previous company,...

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Not Your Dad’s Keyword Tool: Advanced Keyword Research Use Cases

May 9, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by rjonesx.Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn't important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren't limited to the standard process of "keyword in, keywords out." In this post, I hope to show how a keyword tool...

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Your Daily SEO Fix: The Keyword Research Edition

March 9, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by FeliciaCrawfordBack in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You're an incredibly intelligent, friendly, inquisitive bunch, you know that? It's humbling.) A lot of those questions were about how to accomplish your SEO goals, and it got us thinking. Moz is an educational resource, it's true, but we also offer a suite of tools (both free and paid) that can help you achieve those goals. Why not provide a space for those two things to converge? And thus, the...

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Tactical Keyword Research in a RankBrain World

December 7, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Google was taking natural language search seriously. Just a few months later the Hummingbird update rewrote Google's core engine, and much of...

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Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison

October 31, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by BritneyMullerwindow.onload = function() { Moz.include('jquery.datatables', function () { $('.datatable').dataTable({ 'bPaginate': true }); }); }; Keyword research, the blueprint to any successful SEO strategyIf you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted... thanks, Google. If you’re new to keyword research, getting comfortable with new keyword research tools will come more easily to you. Lucky pups. But us change-averse old dogs can still learn new tricks when we need to. Are you ready to see which...

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