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Posts Tagged ‘Keyword’

Not Your Dad’s Keyword Tool: Advanced Keyword Research Use Cases

May 9, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by rjonesx.Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn't important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren't limited to the standard process of "keyword in, keywords out." In this post, I hope to show how a keyword tool...

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Your Daily SEO Fix: The Keyword Research Edition

March 9, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by FeliciaCrawfordBack in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You're an incredibly intelligent, friendly, inquisitive bunch, you know that? It's humbling.) A lot of those questions were about how to accomplish your SEO goals, and it got us thinking. Moz is an educational resource, it's true, but we also offer a suite of tools (both free and paid) that can help you achieve those goals. Why not provide a space for those two things to converge? And thus, the...

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Tactical Keyword Research in a RankBrain World

December 7, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Google was taking natural language search seriously. Just a few months later the Hummingbird update rewrote Google's core engine, and much of...

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Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison

October 31, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by BritneyMullerwindow.onload = function() { Moz.include('jquery.datatables', function () { $('.datatable').dataTable({ 'bPaginate': true }); }); }; Keyword research, the blueprint to any successful SEO strategyIf you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted... thanks, Google. If you’re new to keyword research, getting comfortable with new keyword research tools will come more easily to you. Lucky pups. But us change-averse old dogs can still learn new tricks when we need to. Are you ready to see which...

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3 New Upgrades Make the Web’s Best Keyword Research Tool Even Better

October 13, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishIf you know me, you know I'm hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they're great, then look down at ground, shuffle my feet in embarrassment, and say "and Moz also has a good tool for that."But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I'm still a little embarrassed to admit it, but admit it...

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