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Posts Tagged ‘Keyword’

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

January 12, 2018  |  SEO  |  , , , , , , , ,  |  No Comments

Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data. Click on the whiteboard image above to open a high-resolution version in a new...

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Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

December 13, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by BritneyMuller100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself. The 2016 US Presidential Election was a nail-biter, and many of us followed along with the famed statistician’s predictions in real time on FiveThirtyEight.com. Silver’s predictions, though more accurate than many, were still disrupted by the election results. In an effort to better understand our country (and current political chaos), I dove into keyword research state-by-state searching for insights. Keywords...

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How to Do a Keyword-Driven Content Audit (with Keyword Explorer)

November 8, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by Dr-PeteAs content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we're done with one piece of content, we're on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics is somewhere in the realm of 30 days, leading us to neglect older content that's still performing well but may not be competing day-to-day with the latest and greatest. I'm a big believer in digging back into your hidden gems and looking for content...

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How to Use Keyword Explorer to Identify Competitive Keyword Opportunities

November 3, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by hayleyshermanYou may have heard by now that Moz launched a new feature within Keyword Explorer last week. We heard your requests, and we're super-excited for you to check out the new addition. The tool has been expanded to allow you to search by URL: an easy way to understand what keywords an exact URL, subdomain, or entire domain is ranking for. As Rand pointed out, this feature of Keyword Explorer is multifunctional and can solve a lot of different problems. For this blog post, I'll cover a workflow for identifying low-hanging fruit when it comes to your competitors' keywords. The...

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How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting – Whiteboard Friday

October 28, 2017  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by randfishOne of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today's Whiteboard Friday, Rand explains the concept of the "keyword universe" and shares his most useful tips to take advantage of this data in the most popular SEO tools. Click on the whiteboard image above to open a high-resolution version in...

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