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Posts Tagged ‘Marketing’

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

April 6, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by SimonPensonIncredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate around the misunderstood tactic. With more budget than ever before pouring into the approach (60% of those surveyed said they were opening the purse strings further in 2017)...

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How to Make Sure Your Digital Marketing Strategy is Results-Driven

March 29, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by Alex-TTo measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be...

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The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

March 24, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by AgileJimYou've probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment's notice.In today's Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what's important in the agile marketing process and why incorporating it into your own work is beneficial. Click on the whiteboard image above to open a...

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Easy Marketing Investments to Improve Your E-Commerce Store

January 25, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by KaneJamisonAt least once or twice per month, I talk to a small e-commerce store owner who wants to invest in content marketing. Often times, I have to break it to them that they’re not ready for content marketing. You see, before you spend a bunch of time generating traffic from your target audience, it’s important to make sure those visitors get the best experience possible while browsing your store. So, in this post, I want to give store owners and e-commerce newbies a clear idea of where they can invest their time before investing in more paid and organic traffic...

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Programmatic Delivery: The Future of Content Marketing and Promotion?

January 16, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by SimonPensonContent promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every channel in real time? It may sound like a pie-in-the-sky opportunity but the reality is such an option is actually very, very close. In fact, for some it already exists. That option is ‘programmatic.’ ...

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