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Posts Tagged ‘Head’

Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content

April 8, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by SimonPenson Running an agency comes with many privileges, including a first-hand look at large amounts of data on how clients' sites behave in search, and especially how that behavior changes day-to-day and month-to-month. While every niche is different and can have subtle nuances that frustrate even the most hardened SEOs or data analysts, there are undoubtedly trends that stick out every so often which are worthy of further investigation. In the past year, the Zazzle Media team has been monitoring one in particular, and today's post is designed to shed some light on it in hopes of creating a wider debate. What is this trend,...

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Head Smacking Tip #20: Don’t Ask Sites for Links. Find People and Connect.

Posted by randfishMany of us trained in the ways of classical SEO are familiar with the link building process:Step 1: Find relevant sites from which to get a link.Step 2: Search for contact information (email or phone number).Step 3: Get in touch and find a way to make the link happen (sell them on great content, do a trade in-kind, plant a seed and hope, etc.)If you've ever done this (for the first 2 years of my SEO career, it's practically all I did), you know how much it sucks. Conversion rates are low. Time/link is high. The ROI is...

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