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Posts Tagged ‘Growth’

How to Build the Right Content Marketing Strategy for SEO Growth

November 16, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your content strategy is that not all of your audience’s content needs are captured in search. Ask your nearest customer service representative what questions they answer every day; I can guarantee that you...

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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

August 27, 2014  |  SEO  |  , , , , , , , , , , ,  |  Comments Off

Posted by petebray What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin's recent "mad scientist" experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses. Do they? And what other behaviors result in more (or fewer) followers? I've found some interesting gems. Of course, it's worth noting that aggregate, general trends don't necessarily speak to your specific situation. In fact, as you'll see, they're often exactly the opposite! To that end, I want you to play along at home...You've got new data!If you're...

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