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Posts Tagged ‘Google’s’

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

December 9, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about Google's big change to the snippet length. This is the display length of the snippet for any given result in the search results that Google provides. This is...

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Does Googlebot Support HTTP/2? Challenging Google’s Indexing Claims – An Experiment

October 18, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by goralewiczI was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked... Can Googlebot crawl using HTTP/2 protocols? You may be asking yourself, why should I care about Robert and his HTTP protocols?As a refresher, HTTP protocols are the basic set of standards allowing the World Wide Web to exchange information. They are the reason a web browser can display data stored on another server. The first was initiated...

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How to Determine if a Page is "Low Quality" in Google’s Eyes – Whiteboard Friday

August 26, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishWhat are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There's a laundry list of things to examine to determine which pages make the grade and which don't, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how to figure out...

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How to Optimize for Google’s Featured Snippets to Build More Traffic

August 24, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by AnnSmartyHave you noticed it's getting harder and harder to build referral traffic from Google?And it's not just that the competition has got tougher (which it certainly has!).It's also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they used to.How do you adapt? This article teaches you to optimize your content to one of Google's more recent changes: featured snippets.What are featured snippets?Featured snippets are selected search results that are featured on top of Google's organic results below the ads in a box.Featured snippets aim at...

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What Links Can You Get That Comply with Google’s Guidelines? – Whiteboard Friday

January 21, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by MarieHaynesIf you've ever been the victim of a Google penalty, you know how painful it can be to identify the problem and recover from the hit. Even if you've been penalty-free thus far, the threat of getting penalized is a source of worry. But how can you avoid it, when it seems like unnatural links lurk around every corner?In today's Whiteboard Friday, we're overjoyed to have Google penalty and unnatural link expert Marie Haynes share how to earn links that do comply with Google's guidelines, that will keep your site out of trouble, and that can make a...

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