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Posts Tagged ‘Google’

Google Algorithmic Penalties Still Happen, Post-Penguin 4.0

March 14, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by MichaelC-15022When Penguin 4.0 launched in September 2016, the story from Gary Illyes of Google was that Penguin now just devalued spammy links, rather than penalizing a site by adjusting the site's ranking downward, AKA a penalty. Apparently for Penguin there is now "less need" for a disavow, according to a Facebook discussion between Gary Illyes and Barry Schwartz of Search Engine Land back in September. He suggested that webmasters can help Google find spammy sites by disavowing links they know are bad. He also mentioned that manual actions still happen — and so I think we can...

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Mastering Google Search Operators in 67 Easy Steps

March 1, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Dr-Pete #kwd1 { border: 2px solid #53bce7; padding: 3px 12px } Any SEO worth their sustainably harvested pink Himalayan salt knows that Google offers a variety of advanced search operators – special commands that take you above and beyond regular text searches. Learning search operators is a bit like learning chess, though. It's easy to memorize how each piece moves, but that's about 1% of your path toward mastery. I know that the pointy-hat guy in chess moves diagonally, but that doesn't mean I'm about to take on Kasparov or Deep Blue. Instead of just listing all of the operators and...

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How to Uncover Hidden Keyword-Level Data Using Google Sheets

February 20, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by SarahLivelyTL;DRKeyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement metrics together (for free!). It’s not perfect keyword-level data, but in 7 steps you can see the keywords that drove clicks to a page and the organic engagement metrics for that page, all together in one place. The Google Analytics Add-on for Google Sheets will pull organic landing page engagement metrics, and the Search Analytics for Sheets Add-on will pull the top...

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Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

January 23, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by MiriamEllis“Why, there’s a change in the weather, there’s a change in the seaSo from now on, there’ll be a change in me.”Ethel Waters - There’ll Be Some Changes MadeChange happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business listing. As a tiny experiment, I used a Google account I had never used before for any Maps tasks, recommending that Google correct the name. It took 48 hours for my suggestion to be implemented and for me to receive a thank-you email from Google. Just like...

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Mastering the Owner Response to the Quintet of Google My Business Reviews

December 6, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllisTwo dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses are direct reputation management, free marketing, free advertising, damage control, and quality control all wrapped up in one multi-voice song about your brand. What’s missing from the picture of this free-for-all of voices caroling sentiment about your brand? You are — the conductor! If you’re not leading the...

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