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Posts Tagged ‘Google’

The Complete Guide to Direct Traffic in Google Analytics

November 30, 2017  |  SEO  |  , , , , ,  |  No Comments

Posted by tombennetWhen it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues...

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How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

November 18, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about AdWords and how PPC, paid search results can potentially impact organic results.Now let's be really clear. As a rule... Paid DOES NOT DIRECTLY...

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How to Make Your Website More Secure (So Google Doesn’t Punish You)

November 17, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.Enter Google.The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people from getting their personal data hacked. The update they released to their popular Chrome browser now warns users...

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How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

November 11, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how Google is giving...

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Google Shares Details About the Technology Behind Googlebot

October 17, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With this exponential growth of technical SEO, we need to get more and more technical. That being said, we still don’t know how exactly Google crawls our websites. Many SEOs still can’t tell the difference between crawling and indexing. The biggest problem, though, is that when we want...

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