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Posts Tagged ‘Google’

Google Shares Details About the Technology Behind Googlebot

October 17, 2017  |  SEO  |  , , , , , ,  |  No Comments

Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With this exponential growth of technical SEO, we need to get more and more technical. That being said, we still don’t know how exactly Google crawls our websites. Many SEOs still can’t tell the difference between crawling and indexing. The biggest problem, though, is that when we want...

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Yes, Competitors Can Edit Your Listing on Google My Business

October 10, 2017  |  SEO  |  , , , ,  |  1 Comment

Posted by JoyHawkinsI decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. This might shock some readers, but it was old news to me since spam of this nature on Google Maps has been a problem for almost a decade. What sparked my interest in this article was Google’s response. Google stated: Merchants who manage their business listing info through Google My Business (which is free to use), are notified...

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Yes, Competitors Can Edit Your Listing on Google My Business

October 10, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by JoyHawkinsI decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. This might shock some readers, but it was old news to me since spam of this nature on Google Maps has been a problem for almost a decade. What sparked my interest in this article was Google’s response. Google stated: Merchants who manage their business listing info through Google My Business (which is free to use), are notified...

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New Findings Show Google Organic Clicks Shifting to Paid

October 6, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Brian_WOn the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile. For the ad-heavy non-local SERPs that we work in, paid ads are likely now earning nearly the same percentage of clicks as organic results — a staggering change from most of the history of Google. Organic CTR loses 25% of click...

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10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

September 23, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker" data-verified="redactor"></span><span id="selection-marker-1" class="redactor-selection-marker" data-verified="redactor"></span> Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to...

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