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Posts Tagged ‘Google’

How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

Posted by tombennetData-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn't focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently encounter the attitude that a technically sound, out-of-the-box implementation of Google Analytics will provide all the insight you could require. Because of this, Google Analytics is rarely used to its full potential. When it comes to deeper insights — analyzing the ROI of top-of-funnel marketing activities, the impact...

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How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday

Posted by randfishDoes Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about hidden text, hidden text of several kinds. I really don't mean the spammy,...

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How to Delete a Google My Business Listing – A Common Question with a Complex Answer

June 5, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by MiriamEllis“How do I delete a Google listing?” is an FAQ on local SEO forums — and it represents an oversimplification of a complicated and multifaceted issue. The truth is, simple deletion is seldom the answer. Rather, most events that arise in the course of doing business require knowing which steps to take to properly manage GMB listings so that they’re helping your business instead of harming it. When it comes to managing unwanted or problematic Google My Business listings, it’s a case of horses for courses. There isn’t a single set of instructions you can reliably follow, because your...

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Lessons from 1,000 Voice Searches (on Google Home)

May 30, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dr-PeteIt's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection between Featured Snippets in search and voice answers. For example, let's say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for "What do hedgehogs eat?" On desktop, you'd see a Featured Snippet like the following: Given that you're trying to wrangle a strange hedgehog, searching on your desktop may not be practical, so you ask...

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How to Implement SEO Changes Using Google Tag Manager

May 10, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by sam.nemzerWhile working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!). In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to improve a site’s performance — if nothing can be implemented, our advice is worthless. Something we like to say at Distilled is that “it's not our job to deliver...

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