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Posts Tagged ‘Fundamental’

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

February 6, 2018  |  SEO  |  , , , , , ,  |  Comments Off

Posted by sergeystefogloEvery other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here.The results contain many great questions, challenges, and roadblocks that SEOs face today. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll use “client” through the rest of this article; if you work in-house,...

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5 Fundamental Skills Every Artist Should Master

August 9, 2013  |  Photoshop  |  , , , , ,  |  Comments Off

As an artist, your job is to immerse your viewers into a world that you have built and guide them safely through it. Artists have much in common with storytellers. Storytellers have several tricks that they use to keep their readers coming back for more. Like storytellers, artists can use similar tricks to help them produce more compelling artwork. In this article, we will explain 5 fundamental skills that every artist should master. Let’s take a look!1. CompositionThe most important aspect of art to me personally is the composition. It sets the stage for everything else. This is your way...

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Conversion Optimization – 9 Fundamental Steps to Success: Part 3

November 17, 2012  |  SEO  |  , , , , ,  |  Comments Off

Part II in this series covered the importance of the roles of testing and modification in the development of successful conversion optimization. Now we will attempt to make sense of what we convert. Step 7: Measure I remember a very energetic web guy back in the dot.com glory days who pitched us on his money-making system with the declaration, “He who has the most data wins!” I must admit, I thought that was pretty cool and used it myself a time or two to impress people. But experience has shown me that quality data is really the key, because today we can measure...

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Conversion Optimization – 9 Fundamental Steps to Success: Part 2

November 15, 2012  |  SEO  |  , , , , ,  |  Comments Off

In Part I of this series, we examined what to measure, The Funnel, and landing pages. In Part II we will put this preparation into action. Step 4: Test After all the effort people put into setting up programs and campaigns, nothing amazes us more than how seldom site owners or managers check to actually see if their whole process works. Emailed form results that disappear into cyber oblivion, missing images, or simple broken links are among the most common things we witness. But these mistakes can be far worse. I recall a client coming to us several years ago with a very nice...

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Conversion Optimization – 9 Fundamental Steps to Success: Part I

November 9, 2012  |  SEO  |  , , , , ,  |  Comments Off

Step 1: Determine the scope of what should be measured Think of it like this: You’re trying to track a long-distance runner during a race, but you stop clocking him before he finishes. So…what was his final time and finish position? Before you high five all of your colleagues and look back with pride on the fact that you had a runner, realize that with true conversion optimization, you should not only know what the finish order was, you should even be capable of measuring whether your runner slowed down for water along the way. While this may seem obvious, in nearly every...

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