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Posts Tagged ‘Friday’

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how to create content that is specifically influencer-targeted in order to earn the links and attention and...

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When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday

June 16, 2017  |  SEO  |  , , , , , , ,  |  No Comments

Posted by randfishHow can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today's Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about when and how to use...

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How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday

Posted by randfishDoes Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about hidden text, hidden text of several kinds. I really don't mean the spammy,...

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Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday

June 2, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishRankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about rankings fluctuations. So many of you who monitor your rankings in Google might do so weekly or daily or monthly. For those of you who do it daily,...

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Should SEOs Care About Internal Links? – Whiteboard Friday

May 26, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishInternal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about internal links and internal link structures. Now, it is not the...

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