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Posts Tagged ‘Edition’

How Long Should Your Meta Description Be? (2018 Edition)

December 19, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Dr-Pete Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description limit of 300 characters. Back in spring of 2015, we reported that Google search snippets seemed to be breaking the 155-character limit, but our data suggested that these cases were fairly rare. At the end of November, RankRanger's tools reported a sizable jump in the average search...

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Your Daily SEO Fix: The Keyword Research Edition

March 9, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by FeliciaCrawfordBack in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You're an incredibly intelligent, friendly, inquisitive bunch, you know that? It's humbling.) A lot of those questions were about how to accomplish your SEO goals, and it got us thinking. Moz is an educational resource, it's true, but we also offer a suite of tools (both free and paid) that can help you achieve those goals. Why not provide a space for those two things to converge? And thus, the...

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Title Tag Length Guidelines: 2016 Edition

May 31, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by Dr-PeteFor the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve got 9 more characters to work with? Not so fast, my friend… This is where things get messy. It’d be...

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The Incredible Shrinking SERP – 2015 Edition

April 9, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by Dr-Pete In the beginning, there were 10 results, and it was good. Then, came expanded site-links and Google's  7-result SERP. Around the middle of 2014, we started to hear reports of SERPs with odd numbers of organic results – 9, 8, 6, 5, and even 4 page-1 results. At first, these were sporadic and hard to replicate, but they quietly expanded. This is a recent 4-result SERP for "autism speaks": By some counts, there are as many as 16 non-paid links on this page (not counting images), but by traditional SEO standards, there are only 4 true organic positions for which you can...

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Technical Site Audit Checklist: 2015 Edition

January 19, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by GeoffKenyon Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. Some of the biggest changes were the addition of sections for mobile, international, and site speed. This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. At the end of your audit, don't write a document that says what's wrong with the website. Instead, create a document that...

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