Posted by Stephanie Chang Some of the greatest challenges my previous ecommerce clients have faced have revolved around developing a cohesive and long-term content/link building strategy. They’ve done all the changes they can on the technical backend of the site, incorporated keywords on the site, created a crawlable internal linking structure, and have paid for PR releases, submitted directory submissions, and written the occasional blog post. Now they ask, what’s next? The latest Census Report indicates that ecommerce retail revenues are still rising quarter after quarter, meaning there is still boundless potential for the future of ecommerce. In addition, it’s also an exciting time...

The design and usability of your e-commerce site has a huge impact on driving sales. With A/B testing, you’re able to isolate what is causing a spike or decline in interactions on your site, which in turn can help you improve your marketing. This article will walk you through the steps needed in order to effectively test your e-commerce website. The results will help reap rewards in terms of your business’ conversion rates in the future.     Determine How Often to Test   If you want impactful results, it’s best to test often. Plan for these tests monthly and designate a time ahead...

Posted by Kate MorrisThere is a ton of talk right now about Panda recovery. SEOmoz is no exception to this: questions in Q&A, webmasters cleaning up their content, and so much more. Webmasters are taking control of their sites, building some awesome original content, and ensuring that content can be found by letting users (and bots) know about it. So it surprised me when a large client asked for help to combat an internal project that would place duplicate content on their site. They are in the ecommerce space and have the issue of selling products that many other companies sell....

Posted by Geoff KenyonWhile search volume data can help you make more informed decisions when choosing keywords for link building campaigns, it is important to be driving traffic through terms that not only bring in more traffic but convert well. Targeting anchor text phrases that have above average conversion rates will provide a higher ROI on your link building efforts than focusing only on search volume. Further, targeting keywords with above average conversion rates tends to help you get buy in from your clients/managers for your link building efforts because you are focusing your efforts based on monetary conversion rather...

Posted by MikeCPChoosing an eCommerce platform can be a terribly frustrating experience because of the options and packages available, the misinformation, the pushy sales reps, the time and money investment, and so on. I want to talk about this decision because of this experience, but I don't plan on making any platform recommendations. No, no. That's really up to you and the resources available to you. But I'm happy to give you a rundown of the SEO elements you'll want to consider in your decision making process. If you're not in the market for a new eCommerce platform, maybe some of...