Posted by Kate MorrisThere is a ton of talk right now about Panda recovery. SEOmoz is no exception to this: questions in Q&A, webmasters cleaning up their content, and so much more. Webmasters are taking control of their sites, building some awesome original content, and ensuring that content can be found by letting users (and bots) know about it. So it surprised me when a large client asked for help to combat an internal project that would place duplicate content on their site. They are in the ecommerce space and have the issue of selling products that many other companies sell....

Posted by Geoff KenyonWhile search volume data can help you make more informed decisions when choosing keywords for link building campaigns, it is important to be driving traffic through terms that not only bring in more traffic but convert well. Targeting anchor text phrases that have above average conversion rates will provide a higher ROI on your link building efforts than focusing only on search volume. Further, targeting keywords with above average conversion rates tends to help you get buy in from your clients/managers for your link building efforts because you are focusing your efforts based on monetary conversion rather...

Posted by MikeCPChoosing an eCommerce platform can be a terribly frustrating experience because of the options and packages available, the misinformation, the pushy sales reps, the time and money investment, and so on. I want to talk about this decision because of this experience, but I don't plan on making any platform recommendations. No, no. That's really up to you and the resources available to you. But I'm happy to give you a rundown of the SEO elements you'll want to consider in your decision making process. If you're not in the market for a new eCommerce platform, maybe some of...

Posted by Everett SizemoreThere are tons of ways to build links into the home page or blog/article pages of an e-commerce website. But most e-commerce SEOs suffer from the same problem: It's not so easy getting links into categories or product detail pages (PDPs). The e-commerce SEO's conundrum: The pages that generate revenue are the ones you hope to rank highly, yet they're the ones to which nobody wants to link. Of course, you've already done all of the interlinking from your most linked-to pages into your product and category pages right? So now it's time to take the...

In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to implement. Video Transcription Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. Today we're talking about ecommerce pages, specifically how to make them unique, interesting, great content, and something that will draw in natural links. I know that a lot of folks out there who run ecommerce websites -- it doesn't matter what you're selling consumer products, B-to-B products, in this case, I am doing an office supplies...