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Posts Tagged ‘Ecommerce’

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

September 8, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Alan_ColemanIs your website beating, meeting, or behind the industry average? Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and 1 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics drive e-commerce success. This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by: Better understanding their...

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Easy Marketing Investments to Improve Your E-Commerce Store

January 25, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by KaneJamisonAt least once or twice per month, I talk to a small e-commerce store owner who wants to invest in content marketing. Often times, I have to break it to them that they’re not ready for content marketing. You see, before you spend a bunch of time generating traffic from your target audience, it’s important to make sure those visitors get the best experience possible while browsing your store. So, in this post, I want to give store owners and e-commerce newbies a clear idea of where they can invest their time before investing in more paid and organic traffic...

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How to Identify Your E-commerce Product Page Keywords Using MozBar

January 20, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by BrianChildsA common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there's always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product page keyword research a lot easier. My secret weapon? MozBar. By the end of this post, you'll discover how...

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How to Craft the Best Damn E-commerce Page on the Web – Whiteboard Friday

October 28, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishFrom your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn...

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A Dozen Digestible Takeaways from 2016′s E-Commerce Benchmarks Study

September 17, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Alan_ColemanHey Moz Blog readers.I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks.I hope these findings help you benchmark your KPIs and gain deeper insights into what you can do to boost conversion. There are a number of unique features to this study:We’ve...

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