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Posts Tagged ‘Don’t’

You Don’t Need to Be a Brand Publisher to Win at Content Marketing

February 5, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by ronell smith "Man, I'm sorry. You guys weren't ready to adopt the brands as publisher mindset. I suspected you'd never be ready to do it successfully. I knew it; I could sense you knew it. I wish I'd spoken up when I saw the intra-departmental debates waging. That's on me. My bad." Those were my words to the executive of a midsize lifestyle brand I worked with in 2014. It took me months to get up the nerve to reach out and make it right, even though I'd done nothing wrong.  He seemed to understand. But he did have a question that stopped me...

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For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle)

January 27, 2015  |  SEO  |  , , , , , , , , , , ,  |  Comments Off

Posted by Isla_McKetta "Picture it." If you're of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds her elderly roommates hostage in the kitchen or living room of their pastel-hued Miami home. Even if you have no idea what I'm talking about, those words should become your writing mantra, because what readers do with your words is take all those letters and turn them into mind pictures. And as the writer, you have control over what those pictures...

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Building Consumer Awareness: How to Talk to People Who Don’t Know They Need You

December 8, 2014  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by bridget.randolph As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way to do this is by demonstrating your USP; sometimes you can also compete on price. Either way, if your customer is already looking for the product or service you offer, and not attached to any particular brand, all you have to do is convince them that your brand does it best. Image source. This is where the old saying comes from:...

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What New SEOs Don’t Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

November 26, 2014  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by RuthBurrReedy SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites. When you spend so much of your time thinking, talking and learning about SEO, you can get lost in the echo chamber and take your eyes off the prize of growing your clients' businesses. It's easy to get excited about the new and shiny developments in search and to hang on Google's latest announcements, but there's no point in...

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Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines

July 23, 2014  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfish Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google's Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott's) include sites and links that clearly do not violate the guidelines Google's published. Here's a screenshot of Scott's reconsideration request: (note that the red text was added by Scott as a reminder to himself) As founder, board member, and majority shareholder of Moz, which owns Moz.com (of which YouMoz is a part), I'm here to tell Google that Scott's...

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