Posts Tagged ‘Don’t’

4 Conversations That Don’t Involve Rank Reports – Whiteboard Friday

November 9, 2013  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dana DiTomaso With personalization and (not provided) keywords, there's been plenty of debate in recent months over the value of keyword rankings in today's world of marketing. It's important to remember, though, that there are many ways of showing success without even mentioning keyword rankings. In today's Whiteboard Friday, Dana DiTomaso tells us about a few important conversations we can have regardless of our (or our clients') opinions on rank reports. Conversations that Don't Involve Rank Reports - Whiteboard Friday wistiaEmbed = Wistia.embed("c91hs7xk2d"); For reference, here's a still of...

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Don’t Take Your Brand Too Seriously

September 9, 2013  |  SEO  |  , , ,  |  Comments Off

Posted by Rob Toledo Everyone likes humor; we all know this. But humor can seem risky when it comes to brandingâ??it has certainly backfired on numerous occasions when a company takes things perhaps a bit too far (or sometimes when it is just misunderstood). On the other hand, playing it too safe is also a great way to remain somewhere in the middle. Almost everyone likes the middle. Nobody loses their job in the middle. Customers...

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Why Local Businesses Don’t Need Big Budgets for Their Content Marketing

September 5, 2013  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by MatthewBarbyThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Time and again we hear the same old argument that we shouldn't be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking...

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Don’t Neglect Your Filters and Sorting Options

March 31, 2013  |  SEO  |  , , , ,  |  Comments Off

On the Ecommerce Outtakes blog, we talk a lot about what not to do online. In fact, our main focus is to point out where websites go wrong—with the intent, of course, to help improve the e-commerce experience across the web. One trend we’ve been noticing a lot lately is a lack of good filtering and sorting options. It’s a widespread e-commerce epidemic, and it’s high time we cured it. Filtering and sorting are huge components to making browsing for products easier, but it seems like many sites—and we’re even talking about some big, well-known brands here—are letting these features slip...

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Moving to a New Location? Don’t Forget about Local Search

January 30, 2013  |  SEO  |  , , , , , ,  |  Comments Off

Posted by David Mihm It’s obviously not uncommon for small businesses to move -- fluctuating rents, growth, lifestyle concerns for the business owner or employees, and any number of factors make good reasons to move. However, few business owners understand the Local Search headaches they may be creating for themselves or their customers as a result of a move. Celia Bell, Assistant Director of SCORE’s Austin chapter, is currently experiencing some of those headaches and sent me an email last week to ask for my advice on how to alleviate them. Given her essential help with Local University Austin next week, it...

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