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Posts Tagged ‘Don’t’

Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly – Whiteboard Friday

January 26, 2018  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by randfishContrary to popular belief, the top ranking pages aren't always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs. Click on the whiteboard image above to open a high-resolution version...

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Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

December 7, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 data analysis pitfalls that are endemic in our industry, and how to avoid them. 1. Jumping to conclusionsEarlier this year, I conducted a ranking factor study around brand awareness, and I posted this caveat: "...the fact that Domain Authority (or branded search volume, or anything else) is positively correlated...

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You Don’t Need to Be a Brand Publisher to Win at Content Marketing

February 5, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by ronell smith "Man, I'm sorry. You guys weren't ready to adopt the brands as publisher mindset. I suspected you'd never be ready to do it successfully. I knew it; I could sense you knew it. I wish I'd spoken up when I saw the intra-departmental debates waging. That's on me. My bad." Those were my words to the executive of a midsize lifestyle brand I worked with in 2014. It took me months to get up the nerve to reach out and make it right, even though I'd done nothing wrong.  He seemed to understand. But he did have a question that stopped me...

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For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle)

January 27, 2015  |  SEO  |  , , , , , , , , , , ,  |  Comments Off

Posted by Isla_McKetta "Picture it." If you're of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds her elderly roommates hostage in the kitchen or living room of their pastel-hued Miami home. Even if you have no idea what I'm talking about, those words should become your writing mantra, because what readers do with your words is take all those letters and turn them into mind pictures. And as the writer, you have control over what those pictures...

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Building Consumer Awareness: How to Talk to People Who Don’t Know They Need You

December 8, 2014  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by bridget.randolph As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way to do this is by demonstrating your USP; sometimes you can also compete on price. Either way, if your customer is already looking for the product or service you offer, and not attached to any particular brand, all you have to do is convince them that your brand does it best. Image source. This is where the old saying comes from:...

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