Posts Tagged ‘Don’t’

What New SEOs Don’t Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

November 26, 2014  |  SEO  |  , , , , , , , , , ,  |  No Comments

Posted by RuthBurrReedy SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites. When you spend so much of your time thinking, talking and learning about SEO, you can get lost in the echo chamber and take your eyes off the prize of growing your clients' businesses. It's easy to get excited about the new and shiny developments in search and to hang on Google's latest announcements, but there's no point in...

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Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines

July 23, 2014  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfish Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google's Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott's) include sites and links that clearly do not violate the guidelines Google's published. Here's a screenshot of Scott's reconsideration request: (note that the red text was added by Scott as a reminder to himself) As founder, board member, and majority shareholder of Moz, which owns Moz.com (of which YouMoz is a part), I'm here to tell Google that Scott's...

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4 Conversations That Don’t Involve Rank Reports – Whiteboard Friday

November 9, 2013  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dana DiTomaso With personalization and (not provided) keywords, there's been plenty of debate in recent months over the value of keyword rankings in today's world of marketing. It's important to remember, though, that there are many ways of showing success without even mentioning keyword rankings. In today's Whiteboard Friday, Dana DiTomaso tells us about a few important conversations we can have regardless of our (or our clients') opinions on rank reports. Conversations that Don't Involve Rank Reports - Whiteboard Friday wistiaEmbed = Wistia.embed("c91hs7xk2d"); For reference, here's a still of...

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Don’t Take Your Brand Too Seriously

September 9, 2013  |  SEO  |  , , ,  |  Comments Off

Posted by Rob Toledo Everyone likes humor; we all know this. But humor can seem risky when it comes to brandingâ??it has certainly backfired on numerous occasions when a company takes things perhaps a bit too far (or sometimes when it is just misunderstood). On the other hand, playing it too safe is also a great way to remain somewhere in the middle. Almost everyone likes the middle. Nobody loses their job in the middle. Customers...

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Why Local Businesses Don’t Need Big Budgets for Their Content Marketing

September 5, 2013  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by MatthewBarbyThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Time and again we hear the same old argument that we shouldn't be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking...

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