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Posts Tagged ‘Doing’

How Local SEO Fits In With What You’re Already Doing

December 5, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by MiriamEllisYou own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t seem like they’re talking about your job at all. And that’s the problem. If I could offer you a seat in my kayak, I’d paddle us over to that misty...

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What’s Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes

September 1, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Jeremy_GottliebThe other day, my colleague Tom Capper wrote a post about getting more traffic when you can’t rank any higher. I was really pleased that he wrote it, because it tackles a challenge I think about all the time. As SEOs, our hands are tied: we’re often not able to make product-level decisions that could create new markets, and we’re not Google’s algorithms — we can’t force a particular page to rank higher. What’s an SEO to do? What if we shifted focus from transactional queries (for e-commerce, B2C, or B2B sites) and focused on the informational type of...

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Helpful Tips for Doing Search in a Low-Volume Niche

March 20, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Jeremy_GottliebSEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there's plenty of search volume to chase, featured snippets to occupy, and answer boxes to solve. But what about those who work in the low-search...

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Measuring Content: You’re Doing it Wrong

April 27, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by MatthewBarbyThe traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well. “The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary analytics platform, POUND. POUND enables BuzzFeed to predict the potential reach of a story based on its content, understand how effective specific promotions are based on the downstream sharing...

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When It Comes to Analytics, Are You Doing Enough?

March 5, 2013  |  SEO  |  , , ,  |  Comments Off

Posted by JoannaLord We all know analytics are important. As marketers, we spend a great deal of time in the data. We all, hopefully, consider ourselves part analyst in many ways. At the foundation of a good marketing team, there is an accessible analytics platform that is set up to provide actionable insights. We should always feel that the data is just a log in away. We should feel we have the data to make great recommendations, troubleshoot issues, and forecast our efforts accurately. We should all feel totally in control of our analytics, and use them daily. But then unicorns jump...

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