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Posts Tagged ‘Direct’

The Complete Guide to Direct Traffic in Google Analytics

November 30, 2017  |  SEO  |  , , , , ,  |  No Comments

Posted by tombennetWhen it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues...

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Should SEOs Only Care About DIRECT Ranking Signals in Google? – Whiteboard Friday

February 19, 2016  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by randfishCan a new friend you connect with at a conference be as strong of a ranking signal as a quality backlink? Can it be stronger? The power of indirect ranking signals is something that can often be overlooked or brushed aside in favor of what we know as hard truth from Google, but doing so is a mistake. In today's Whiteboard Friday, Rand talks about the importance of broadening your perspective and tactics when it comes to considering both direct and indirect ranking signals in your SEO.Click on the whiteboard image above to open a high resolution version...

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Yahoo! Launches Search Direct

March 26, 2011  |  SEO  |  , , ,  |  Comments Off

Yahoo! grabbed the attention of the marketing industry earlier this week when the company announced the debut of Yahoo! Search Direct. Yahoo! Search Direct is similar to Google Instant, where “suggestions” pop up as the user is typing in their search query. Yahoo! announced that “[w]ith Search Direct, Yahoo! content is combined with information from the Web to provide rich answers, not just links, and to give people the option to immediately engage or continue to a traditional search results page.” In order to not look like a copycat program, Search Direct has a few key features that...

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