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Posts Tagged ‘Digital’

AMP-lify Your Digital Marketing in 2018

November 22, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not a program owned by Google, and it’s also supported by Bing, Baidu, Twitter, Pinterest, and many other parties. Some initial backgroundSince its inception in 2015,...

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How Small Digital Publishers Can Grow Their Network and Save Time

May 7, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by lydiagilbertsonBeing a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunded. These publications can use content marketing and search marketing concepts within their online distribution strategy to better reach their audiences and to compete...

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How to Make Sure Your Digital Marketing Strategy is Results-Driven

March 29, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by Alex-TTo measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be...

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SEO and Digital Trends in 2017

December 26, 2016  |  SEO  |  , ,  |  Comments Off

Posted by gfiorelli1 Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author. The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months. 2016 is, finally, close to its end. It was an intense year, especially when it came to SEO and Google in particular. Because I'm deeply convinced that we cannot attempt any preview of the future without considering what happened in the past, I invite you...

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The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects

July 4, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by EmilySmith[Estimated read time: 10 minutes] As anyone who's contributed to business development at an agency knows, it can be challenging to establish exactly what a given prospect needs. What projects, services, or campaigns would actually move the needle for this organization? While some clients come to an agency with specific requests, others are looking for guidance — help establishing where to focus resources. This can be especially difficult, as answering these questions often requires large amounts of information to be analyzed in a small period of time. To address the challenge of evaluating prospective clients and prioritizing proposed work,...

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