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Posts Tagged ‘Customers’

How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday

September 27, 2014  |  SEO  |  , , , , , , , , , ,  |  4 comments

Posted by randfish It's easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today's Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave. For reference, here's a still of this week's whiteboard! Video transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm talking about some conversion rate optimization mistakes that we've made. They're pernicious and challenging to understand, because we've succeeded in one big important aspect...

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But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content – Whiteboard Friday

August 29, 2014  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by randfish We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution. For reference, here's a still of this week's whiteboard! Video Transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So last week I was in Minneapolis for the MnSearch Summit, and it was a very impressive event. But I had a number of conversations with folks there....

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6 Principles of Service Design to Help You Reach Your Customers

February 3, 2014  |  SEO  |  , , , , ,  |  Comments Off

Posted by mariahayhow Three months ago, in a group interview for a position at Distilled, Rob Ousbey asked, "If I were to do a Google search on "coffee" in Seattle at noon on a Saturday, what would it look like?" Still not sure I gave the best answer, but the rest of the interview must have gone well. Another coffee quote that has been brewing in my mind (I'll stop now) has to do with service design. Marc Fontijn, co-founder of the Dutch service design agency 31Volts...

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How to Grow: 21 Tactics to Acquire Customers

July 16, 2013  |  SEO  |  , , ,  |  Comments Off

Posted by AndrewDumont I hate the term growth hacker, but I love the concept. The idea that you can grow a business from 0 to thousands of customers without much of a marketing budget is a beautiful thing, and very much the result of growth hacks รข?? free marketing tactics that grow traffic, brand, links, and eventually, a customer base. Moz is my fourth startup, and at each one, the same question has kept me up at night:...

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Attract Customers to Your Community with Content

March 19, 2013  |  SEO  |  , , ,  |  Comments Off

Posted by Mackenzie Fogelson Everybody’s talking about content. And everybody’s writing content. SEOs, social media specialists, agencies, marketing departments, probably even your mom. And a lot of it isn’t pretty. Hopefully, by now, you got the memo that if you want your content to grow your business, it can’t be crap. And hopefully you’re ready to do something about it. There is a very tiny (yet very significant) theme — a shift in perspective — that is important to embody when you’re generating content for your website, blog, and social media outlets (oh, and offline, too): It’s not about you. It’s just not. Even though you may...

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