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Posts Tagged ‘Convince’

Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

January 9, 2018  |  SEO  |  , , , , ,  |  No Comments

Posted by rMaynes1The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain. Sound familiar? Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and therefore customers, sales, and revenue) won’t be easy, but...

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?How to Create Images That Attract & Convince Your Target Niche

July 20, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by nikkielizabethdemereThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires. Studies show that people understand images faster than words, remember them longer, and if there’s a...

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How to Convince your Boss that CRO is a Win

September 21, 2010  |  SEO  |  ,  |  Comments Off

Posted by JamieToday I’ll talk about one of my favorite topics, Conversion Rate Optimization (or CRO). I won’t be speaking about tools, case studies, or tips on what layouts or buttons colors work best; Dr. Pete, Paras Chopra and Oli Gardner have written some excellent blog posts on these topics recently. Instead, over the next several weeks, I’ll be posting a few lessons I’ve learned from doing CRO successfully (and unsuccessfully) for a variety of organizations. These are things I wish I had known when I got started. Today’s post will focus on how to convince your organization to do...

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