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Posts Tagged ‘Convert’

How to Write Marketing Case Studies That Convert

November 29, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.Specifically, I’m talking about case studies.I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer for our B2B marketing efforts. For one, our case studies portfolio page brings in a lot of...

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Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert – Whiteboard Friday

October 18, 2014  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by randfish One question we see regularly come up is what to do if you're targeting particular locations/regions with your site content, and you want to rank for local searches, but you don't actually have a physical presence in those locations. The right track can depend on a few circumstances, and in today's Whiteboard Friday, Rand helps you figure out which one is best for your organization. For reference, here's a still of this week's whiteboard! Video Transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about geo-targeted or geo-specific local landing pages for companies that...

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How to Convert a Client’s Goals into Reportable Metrics – Whiteboard Friday

October 3, 2014  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by DiTomaso Metrics are really only effective markers of business success if they're measuring your progress toward your organization's goals. How, though, do we make the leap from goals to reportable metrics? In today's Whiteboard Friday, Dana DiTomaso (a partner at Kick Point and a MozCon 2014 speaker!) walks us through that process. Want to see more from Dana? You can watch her presentation "Prove Your Value" from MozCon 2014 for free. (If you're looking to turn turn the marketing learning volume up to 11, you can purchase all of the MozCon presentations on that page!) For reference, here's a still of this week's whiteboard! Video transcription Hi, I'm  Dana...

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Quickly Convert Objects to CSS Using Photoshop CS6.1

December 24, 2012  |  Photoshop  |  , , , ,  |  Comments Off

The latest build of Photoshop has some great new features that are sure to catch the attention of web designers. You can now convert a layer’s shape and style to CSS with a single click. In this article, we will explain how this works. Let’s take a look!Copy to CSSThis new Photoshop feature that we’re going to look at is one that I’m pretty excited about. The ability to convert Photoshop layer styles to CSS has been around for a while through third party tools, but never natively out of the box. Web developers are constantly tasked with converting Photoshop...

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Quickly Convert Objects to CSS Using Photoshop CS6.1

December 24, 2012  |  Photoshop  |  , , , , ,  |  Comments Off

The latest build of Photoshop has some great new features that are sure to catch the attention of web designers. You can now convert a layer’s shape and style to CSS with a single click. In this article, we will explain how this works. Let’s take a look!Copy to CSSThis new Photoshop feature that we’re going to look at is one that I’m pretty excited about. The ability to convert Photoshop layer styles to CSS has been around for a while through third party tools, but never natively out of the box. Web developers are constantly tasked with converting Photoshop...

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