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Posts Tagged ‘content’

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

April 6, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by SimonPensonIncredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate around the misunderstood tactic. With more budget than ever before pouring into the approach (60% of those surveyed said they were opening the purse strings further in 2017)...

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How to Do a Content Audit [Updated for 2017]

March 22, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by Everett (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from...

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Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday

March 10, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishYou may be tempted to publish that newest round of answers you've gotten from industry experts, but hold off — there's a better way. In today's Whiteboard Friday, Rand explains why expert roundups just aren't the best use of your time and effort, and how to pivot your strategy to create similar content that'll make the juice worth the squeeze.Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to look at some better alternatives to the expert...

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How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

February 28, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by kerryjonesDo your link building results look something like this? Start doing outreach Get links Stop doing outreach No more links Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what if there was a way to fill up the car once, and that would give it enough momentum...

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How to Create Authentic Hyperlocal Content At Scale

January 24, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by mahannayThe "why" and "how" of sourcing local talent from national HQA recent report on national-to-local marketers mentions that, with the exception of email marketing, “enterprise brands are struggling to make digital as effective as traditional tactics and media” for local branches’ ad dollars. With locally focused email newsletters, it’s generally easier to automate locally targeted sales or events. On the other hand, local content is much more essential for local SEO and social media engagement, and this is where enterprise brands have not yet fully conquered the local space. For national brands, accumulating content that resonates with locals...

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