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Posts Tagged ‘content’

How to Build the Right Content Marketing Strategy for SEO Growth

November 16, 2017  |  SEO  |  , , , , ,  |  No Comments

Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your content strategy is that not all of your audience’s content needs are captured in search. Ask your nearest customer service representative what questions they answer every day; I can guarantee that you...

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How to Do a Keyword-Driven Content Audit (with Keyword Explorer)

November 8, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by Dr-PeteAs content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we're done with one piece of content, we're on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics is somewhere in the realm of 30 days, leading us to neglect older content that's still performing well but may not be competing day-to-day with the latest and greatest. I'm a big believer in digging back into your hidden gems and looking for content...

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Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

October 25, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by kerryjonesMany companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content. Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust. And yet, I find myself explaining the value of non-branded content all too often. I frequently hear grumblings from fellow marketers that clients and bosses...

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How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday

October 21, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishWhich link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about links in headers and footers, in navigation versus content,...

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How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level

October 11, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor's backlinks. Today, we're welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your site and decide their new fate. Read on and level up! With an almost endless succession of Google updates fluctuating the search results, it’s pretty clear that substandard content just won’t cut it. I know, I know — we can’t all keep up with the latest algorithm updates. We’ve got businesses to run,...

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