Warning: include_once(js/ie.php): failed to open stream: No such file or directory in /home3/gcalas/public_html/tut7.com/wp-content/themes/bigfeature/header.php on line 15

Warning: include_once(): Failed opening 'js/ie.php' for inclusion (include_path='.:/opt/php54/lib/php') in /home3/gcalas/public_html/tut7.com/wp-content/themes/bigfeature/header.php on line 15

Posts Tagged ‘Complete’

The Complete Guide to Direct Traffic in Google Analytics

November 30, 2017  |  SEO  |  , , , , ,  |  No Comments

Posted by tombennetWhen it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues...

Read More

So You Want to Build a Chat Bot – Here’s How (Complete with Code!)

September 20, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by R0bin_L0rdYou’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to "What my bot does." If you want the background on why you should be building for platforms like Google Home, Alexa, and Facebook Messenger, read on. Why should I read this? Do you remember when it wasn't necessary to have a website? When most boards would scoff at the value of running a Facebook page? Now Gartner is telling...

Read More

Fighting Review Spam: The Complete Guide for the Local Enterprise

July 18, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllisIt’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales. Just as every local brand, large and small, has had to adjust to the reality of reviews’ substantial impact on modern consumer behavior, competitive businesses must now prepare themselves to manage the facts of fraudulent sentiment. Equip your team and clients with this article, which...

Read More

The Complete Guide to Creating On-Site Reviews+Testimonials Pages

October 10, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by MiriamEllis“Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.” – Google Search Console Course 2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor. We’ve gone through a meaningful overhaul of Google’s schema review/testimonial guidelines while finding that major players like Yelp will...

Read More

The Local SEO Agency’s Complete Guide to Client Discovery and Onboarding

April 28, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllisWhy proper onboarding mattersImagine getting three months in on a Local SEO contract before realizing that your client’s storefront is really his cousin’s garage. From which he runs two other “legit” businesses he never mentioned. Or that he neglected to mention the reviews he bought last year. Worse yet, he doesn’t even know that buying reviews is a bad thing. The story is equally bad if you’re diligently working to build quality unique content around a Chicago client’s business in Wicker Park but then realize their address (and customer base) is actually in neighboring Avondale. What you don’t know will...

Read More