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Posts Tagged ‘Community’

Building a Community of Advocates Through Smart Content

August 31, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Michelle_LeBlancFrom gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It’s the type of thing that keeps social media and community managers up at night. Will I be by my phone to respond if someone needs customer service help? Will I know what to write if our brand comes under fire? Do we have a plan for dealing with this? Advocates are a brand’s best friendIn my years...

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Let’s Give It Up for the Community Speakers of MozCon 2017!

May 11, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by ronell-smithWhew! That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA. Let's just say, the entire group brought it. There were more than 120 people vying for six speaking slots. We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking...

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Grace the Stage at MozCon 2017: The Door is Open for Community Speaker Pitches

April 7, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by ronell-smith Some of the best talks at MozCon each year come from the community speakers—those who're able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience. If you're eager to be a member of this group, step right up. We're now open for MozCon community speaker's pitches. We'd be happy to have your best effort. (This year, we'll have six speakers.) The nuts & bolts: Submitting is as simple as filling out the form below Only submit one talk (the one...

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Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

January 13, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by randfish It's been a few years since we've covered the topic of comment marketing, but that doesn't mean it's out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there's less competition now than ever before. In today's Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you'll reap from high-quality contributions. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're...

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Exchanging More Value with Contributors to Your Content and Community Efforts – Whiteboard Friday

December 23, 2016  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by randfishAt risk of sounding cliché, we're right smack in the middle of the season of giving. And when it comes to giving, there's no better example in our industry space than the topic of communities. Moz itself is a great example: You — the reader, the commenter, the Q&A inquisitor, the subscriber — are what sustains and inspires us. What kind of value does your community add to your site, and how can you provide incentive and value to your site contributors, social media fans, and influencers? In today's Whiteboard Friday, Rand explores ten fresh, actionable strategies you can...

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