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Posts Tagged ‘Citations’

Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday

August 26, 2016  |  SEO  |  , , , , , , , , , ,  |  Comments Off

Posted by randfishAt first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about...

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Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Posted by Casey_Meraz The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one basket.  Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing. One of my favorite...

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Finding and Building Citations Like an Agency

April 11, 2013  |  SEO  |  , , , ,  |  Comments Off

Posted by Casey MerazThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors. Why It's Time to Change...

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How to Research Local Citations After Google Removed them from Places

Posted by randfishLate last week, in a move that was apparently spurred by threats of an FTC investigation, Google removed third-party reviews and listings from their Places pages in the Local/Maps results. This change was intended to help thwart complaints by sources like Yelp, TripAdvisor and Citysearch who claimed that Google unfairly used their content to make the Places pages results useful without compensation or traffic. Below is a visual of the change via the WSJ: Impact on Local/Maps/Places SEO Unfortunately, this move has a strong negative consequence for SEOs, web marketers and local businesses trying to improve their...

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Google Places Citations: 5 More Tactics to Earn Links for Your Local Business

Posted by randfishThe local listings in Google + Bing are becoming more competitive sector by sector and for some local businesses on the web, even tactics like competitive citation analysis and tools like Whitespark's awesome local citation finder aren't enough. Here, then, are five more unique and useful ways to boost the visibility of your local site on the web, earn more Places citations + reviews and potentially appear in even the most competitive local SERPs. #1 - Discussion Search + Local Keywords Google's "discussion search" feature is underutilized in general, but I was surprised when browsing the recommendations of...

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