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Posts Tagged ‘Checklist’

How to Rank in 2018: The SEO Checklist – Whiteboard Friday

December 29, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by randfishIt's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you've got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to a...

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The Local SEO Holiday Checklist – You Could Even Say It Glows

November 7, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MiriamEllis“You know Dasher and Dancer and Prancer and Citations…”If you're in charge of the local search marketing for a business, you've got two groups to please at the holidays: your clients/superiors and consumers. You don't want to be kicked out of the reindeer games on January 2nd, so let's dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner!? Local business listings accurateIf you're not already on top of this (maybe using SaaS like Moz Local to ensure your listings...

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The SEO Competitive Analysis Checklist

October 3, 2017  |  SEO  |  , ,  |  Comments Off

Posted by zeehjThe SEO case for competitive analyses“We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these pages.” If you dropped a quarter on the sidewalk, but had no light to look for it, would you walk to the next block with a street light to retrieve it? The obvious answer is no, yet many marketers get tunnel vision when it comes to where their efforts should be focused. 1942 June 3, Florence Morning News, Mutt and Jeff Comic...

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The App Store Optimization Checklist: Top 10 Tips

March 15, 2016  |  SEO  |  , , ,  |  Comments Off

Posted by AshleySeffermanApp Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.Let’s dive in!1. Understand your customer and your competitionHow well do you know your customers and your competition? A well-formed ASO strategy...

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Match Your Local SEO to Your Business Type with the Local SEO Checklist

March 8, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllis[Estimated read time: 13 minutes] Is your brand visible to potential customers? If you're a local business and you haven't nailed down your local SEO, you're missing the opportunity to be seen when that customer searches on desktop or on mobile. But local SEO isn't some mysterious entity. It's a series of concerted steps. And we can help you tailor those local SEO efforts to your business model. Simply find your business type on the following illustration and follow the steps that are specific to your needs. Local SEO for all business types But wait! You aren't done yet. There are some...

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