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Posts Tagged ‘Challenges’

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

February 6, 2018  |  SEO  |  , , , , , ,  |  Comments Off

Posted by sergeystefogloEvery other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here.The results contain many great questions, challenges, and roadblocks that SEOs face today. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll use “client” through the rest of this article; if you work in-house,...

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A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google

August 4, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by Alex-T When it comes to brick-and-mortar storefronts, local businesses often struggle to compete with neighboring big brands. Statistics show that, even for a well-known local store that's established a strong relationship with its customers and built a community through the years, having such a neighbor can be detrimental. But what about a newly opened business? Does it have any chance of competing with popular brands? My experience has led me to believe there's only one way a locally owned business can overcome big competition: it needs to take advantage of local SEO. Recently, in collaboration with Accuranker, I conducted a...

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Challenges in Automated Traffic Reporting

September 26, 2011  |  SEO  |  , , ,  |  Comments Off

Posted by Benjamin EstesRecently I had a client who (generally for the enlightenment of their executive branch) wanted traffic information reported in an easy-to-digest format. The idea was that while they had consistently used Google Analytics for some time, there were people in the company who had an interest in knowing certain traffic data, but were too far from the day-to-day running of the website to be spending a lot of time sifting through Analytics reports. Enter the Dashboard. It sounded like the perfect solution: a screen full of nice, big numbers! Lines going up and to the right! Charting...

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5 Creative Solutions to Tough SEO Challenges

December 28, 2010  |  SEO  |  , , ,  |  Comments Off

Posted by randfishDecember has been a surprisingly busy month for my email inbox, with questions on nearly every SEO subject imaginable. In answering many of these quandries, a common theme emerged - that many marketers engage in SEO challenges with a singular focus on the most common / best practice techniques and don't stray into a creative, imaginative mindset to find alternatives. Here, then, are six examples of problems I've seen where creativity might prevail over standard techniques. #1 - High Budget Reputation Management Issues Several SEOs I know are currently involved in high-budget reputation management, where a company, product...

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