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Posts Tagged ‘Case’

How to Write Marketing Case Studies That Convert

November 29, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.Specifically, I’m talking about case studies.I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer for our B2B marketing efforts. For one, our case studies portfolio page brings in a lot of...

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The Anatomy of a $97 Million Page: A CRO Case Study

September 20, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by jkuriaIn this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth 0 billion a year. Summary We (with Protalus’ team) increased direct sales by 91% in about 6 months through one-click upsells and CRO. Based on the direct sales increase, current run-rate revenue, the "Virtuous Cycle of CRO"-fueled growth rate, and revenue multiple for their industry, we...

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Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

July 25, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by NickRebuildGroupRanking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well. Because short-tail keywords have such broad search intents, it's in the search engine’s best interest to try and answer questions directly in SERPs. That is the intent of featured snippets. If a search engine is able...

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How "Message Match" Can Lift Conversion Rates by 212.74% [Case Study]

July 16, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by bsmarketerGoogle offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about ,000+ times Google’s initial estimate). Smart or dumb? The problem is that shoving an outdated legacy design onto a smaller screen won’t fix your problems. In fact, it’ll only amplify them. Instead, the trick is to zoom back out to the big picture. Then it’s a fairly straightforward process of: Figuring out who your customers are What they want And how they want it That way, you can align all of...

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3 B2B Case Studies That Prove the Power of CTAs

July 6, 2017  |  SEO  |  , , , ,  |  1 Comment

Posted by STMartinYou can’t afford to throw money away on inefficient tactics in the paid advertising space. Keeping your campaigns cost-effective is a must. To streamline your paid campaigns, there are many different landing page best practices you can employ. We've seen the most significant of these results often come from optimizing your call-to-action. Now, optimizing your CTA can include a few different factors. Not only is there placement, copy, design, and the usual list of CRO check boxes — there's also the psychology of the interaction itself to consider. To truly optimize your individual paid campaigns, you should get far more...

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