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Posts Tagged ‘Business’

Moz Local Now Syncs with Google My Business (Plus, a Sweet Free Tool!)

March 12, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by dudleycarr[Estimated read time: 4 minutes] Until now, I was confident that developing a software service had never been compared to assembling furniture from Ikea (no Google searches were done to prove this assertion). Believe it or not, we unlocked this achievement while working on the Google My Business API. The piece of "furniture" we constructed? We built the recliner that allows you to sit back and have your locations automatically imported from Google My Business to Moz Local. And like most things built with tools meant for hands far smaller than the average human hand, we’re proud of the end...

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Match Your Local SEO to Your Business Type with the Local SEO Checklist

March 8, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllis[Estimated read time: 13 minutes] Is your brand visible to potential customers? If you're a local business and you haven't nailed down your local SEO, you're missing the opportunity to be seen when that customer searches on desktop or on mobile. But local SEO isn't some mysterious entity. It's a series of concerted steps. And we can help you tailor those local SEO efforts to your business model. Simply find your business type on the following illustration and follow the steps that are specific to your needs. Local SEO for all business types But wait! You aren't done yet. There are some...

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What Really Earns Loyalty in the Local Business World?

February 9, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by MiriamEllis St. Valentine’s Day is on the way, and I’ve been thinking about love and loyalty as they apply in the local business world. It’s been estimated that it costs 7x more to acquire a customer than to retain one; in my city, most of the major chains offer some type of traditional customer loyalty program. Most rely on a points-based system or an initial sign-up investment to receive benefits, but I wondered about Main Street. I picked 15 locally owned businesses at random to see if they had created loyalty programs, and then I checked Google and Yelp...

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The True Cost of Local Business Directories

August 25, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by kristihinesIf you're a local business owner, you've likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites, enter your contact information, and you’ll be set. Because all you really want to do is get some links to your website from these profiles.But the truth is, there are a lot of local business listings to obtain if you go the DIY route. There...

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Check Your Local Business Listings in the UK

April 7, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by David-Mihm One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U.S. Today I'm pleased to announce that we're embarking on our journey to global expansion with support for U.K. business listing searches in our Check Listing tool. Some of you may remember limited U.K. functionality as part of GetListed.org, but as a very small company we couldn't keep up with the maintenance required to present reliable results. It's taken us longer than we would have liked...

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