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Posts Tagged ‘Business’

Mastering the Owner Response to the Quintet of Google My Business Reviews

December 6, 2016  |  SEO  |  , , , , , ,  |  No Comments

Posted by MiriamEllisTwo dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses are direct reputation management, free marketing, free advertising, damage control, and quality control all wrapped up in one multi-voice song about your brand. What’s missing from the picture of this free-for-all of voices caroling sentiment about your brand? You are — the conductor! If you’re not leading the...

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The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar

July 2, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Roxana_Nelson[Estimated read time: 4 minutes] This is going to be an exciting year for MozBar. I’m happy to announce that we’ve got something new that will help you save a ton of time tuning your on-page SEO. (New to MozBar? Learn more about our free SEO toolbar extension available in the Chrome store.) We've added Page Optimization to MozBar Premium!If you want to dive right in, download MozBar for Chrome. To access the Page Optimization feature, you'll need to be logged in to your Moz Pro account. If you don’t have a Moz Pro account, you can take a free...

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Moz Local Now Syncs with Google My Business (Plus, a Sweet Free Tool!)

March 12, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by dudleycarr[Estimated read time: 4 minutes] Until now, I was confident that developing a software service had never been compared to assembling furniture from Ikea (no Google searches were done to prove this assertion). Believe it or not, we unlocked this achievement while working on the Google My Business API. The piece of "furniture" we constructed? We built the recliner that allows you to sit back and have your locations automatically imported from Google My Business to Moz Local. And like most things built with tools meant for hands far smaller than the average human hand, we’re proud of the end...

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Match Your Local SEO to Your Business Type with the Local SEO Checklist

March 8, 2016  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllis[Estimated read time: 13 minutes] Is your brand visible to potential customers? If you're a local business and you haven't nailed down your local SEO, you're missing the opportunity to be seen when that customer searches on desktop or on mobile. But local SEO isn't some mysterious entity. It's a series of concerted steps. And we can help you tailor those local SEO efforts to your business model. Simply find your business type on the following illustration and follow the steps that are specific to your needs. Local SEO for all business types But wait! You aren't done yet. There are some...

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What Really Earns Loyalty in the Local Business World?

February 9, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by MiriamEllis St. Valentine’s Day is on the way, and I’ve been thinking about love and loyalty as they apply in the local business world. It’s been estimated that it costs 7x more to acquire a customer than to retain one; in my city, most of the major chains offer some type of traditional customer loyalty program. Most rely on a points-based system or an initial sign-up investment to receive benefits, but I wondered about Main Street. I picked 15 locally owned businesses at random to see if they had created loyalty programs, and then I checked Google and Yelp...

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