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Posts Tagged ‘Bullet’

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

April 6, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by SimonPensonIncredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate around the misunderstood tactic. With more budget than ever before pouring into the approach (60% of those surveyed said they were opening the purse strings further in 2017)...

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Biting the Bullet of Technical Debt

November 28, 2012  |  SEO  |  , , ,  |  Comments Off

Posted by MozCTO Rand has talked about the technical debt  that is impacting our ability to grow and deliver new products. We knew we’d have to bite that bullet at some point, but sometimes it’s not a clean bite…you’ve got to gnaw away at it until you finally break through. To that end, we created an 18-month roadmap to pay back that technical debt, and have worked out the stepping stones needed for each team to chip away at that proverbial bullet. It’s going to take a lot of hard work and some of our funding to help get us there, with the ultimate...

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