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Posts Tagged ‘between’

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

February 15, 2018  |  SEO  |  , , , , , , ,  |  No Comments

Posted by Jackie.FrancisIn SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we've invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and re-evaluating our content to identify areas that can be improved. That being said, if you've ever done a content review, you know how surprisingly challenging this is. A large variety of formats and topics alongside the challenge of defining “good” content makes it hard to...

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How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

February 6, 2018  |  SEO  |  , , , , , ,  |  Comments Off

Posted by sergeystefogloEvery other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here.The results contain many great questions, challenges, and roadblocks that SEOs face today. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll use “client” through the rest of this article; if you work in-house,...

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What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

September 6, 2016  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by larry.kimOne of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings. But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings. Well, that is exactly what we’re going to research in this post. Are social shares a ranking signal?People have noticed the connection between social shares and ranking going back to 2010. But correlating...

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Managing the Tensions & Tradeoffs Between UX & SEO – Whiteboard Friday

July 8, 2016  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishWe don't live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes even clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about managing tension between user experience and SEO. This is...

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The Difference Between Minimalism and Simplicity

February 24, 2015  |  Samples  |  , , ,  |  Comments Off

From Apple’s iOS, Google’s material design to Microsoft’s Modern UI, minimalism is one of the most influential, if not the most, in design aesthetics today. Most modern hardware design and user interfaces use minimalism in varying degrees or form. Android Lollipop homescreen But minimalism is not a new phenomenon. Less is More Minimalism is less of an art style and more of a principle that has endured for almost a century. “Less is more” is the widely-adopted guiding principle of minimalism. It was coined by architect Ludwig Mies van der Rohe referring to his  to reduce buildings and their components into their simplest forms. The dictionary definition of...

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