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Posts Tagged ‘Behind’

Google Shares Details About the Technology Behind Googlebot

October 17, 2017  |  SEO  |  , , , , , ,  |  No Comments

Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With this exponential growth of technical SEO, we need to get more and more technical. That being said, we still don’t know how exactly Google crawls our websites. Many SEOs still can’t tell the difference between crawling and indexing. The biggest problem, though, is that when we want...

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Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday

October 21, 2016  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishHave you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about content gating. This is something that...

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Scaling Up the Effort: The Process Behind Great (Contracted) Content

March 4, 2014  |  SEO  |  , , , , , ,  |  Comments Off

Posted by MackenzieFogelson It doesn't take a rocket scientist to know that it's hard work to build great content that: a) people want to read b) people remember and will be motivated to share ...

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Personas: The Art and Science of Understanding the Person Behind the Visit

January 29, 2014  |  SEO  |  , , , , ,  |  Comments Off

Posted by iPullRank Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that's okay, because for a long time working on the keyword-level ...

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Featured Artist: Interview with Jeff Sheldon, the Creative Mind Behind Ugmonk

September 3, 2013  |  Samples  |  , , , , , , , ,  |  Comments Off

Success in the creative industry is a product of hard work and continuous learning and improvement. The most successful creative agencies, studios and businesses today took years of experimenting and innovating their brands to finally be considered successful as what they are today. Say for example Ugmonk, the popular shirt brand of graphic designer turned entrepreneur Jeff Sheldon, which started from a brain-storming session after his college years ago and now a global brand shipping products like shirts and accessories in over 60 countries and been featured in various TV shows and magazines. Jeff’s minimalist style in design powered Ugmonk’s success throughout...

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