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Posts Tagged ‘Beginners’

Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101

February 9, 2018  |  SEO  |  , , ,  |  No Comments

Posted by BritneyMullerBack in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner's Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we're here to share our draft of the first chapter. In many ways, the Beginner's Guide to SEO belongs to each and every member of our community; it's important that we get this right, for your sake. So without further ado, here's the first chapter — let's dive in! Chapter 1: SEO 101What is it, and why is it important?Welcome! We’re excited...

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Rewriting the Beginner’s Guide to SEO

November 15, 2017  |  SEO  |  , ,  |  Comments Off

Posted by BritneyMuller (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the...

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The Beginner’s Guide to Structured Data for SEO: A Two-Part Series

September 7, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by bridget.randolphPart 1: An overview of structured data for SEOSEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. However, there's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes. In fact, a survey carried out last year by Bing found that only 17% of marketers are using (or...

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A Beginner’s Guide to Marketing Automation

July 26, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by Angela_PetteysTo say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe. When used correctly, marketing automation can be useful in helping sales and marketing teams do their jobs more effectively so they can reach their goals. But there are also a lot of misunderstandings about what marketing automation is and isn’t. Let’s try to get a better understanding of what marketing...

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Announcing Moz’s New Beginner’s Guide to Content Marketing

November 17, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by Trevor-KleinI'm thrilled to announce the next in Moz's series of beginner's guides: The Beginner's Guide to Content Marketing. Content marketing is a field full of challenges. Creating content that provides great value to your audience what we've come to call 10x content is difficult enough, but content marketers also regularly encounter skeptical employers and clients, diminutive budgets, and you guessed it a noted lack of time to get it all done. You're not alone. You're fighting the good fight, and we're here to back you up. So is Carl. Meet Carl, the Content Cat. He'll show up in every chapter...

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