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Posts Tagged ‘Beginners’

The Beginner’s Guide to Structured Data for SEO: A Two-Part Series

September 7, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by bridget.randolphPart 1: An overview of structured data for SEOSEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. However, there's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes. In fact, a survey carried out last year by Bing found that only 17% of marketers are using (or...

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A Beginner’s Guide to Marketing Automation

July 26, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by Angela_PetteysTo say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe. When used correctly, marketing automation can be useful in helping sales and marketing teams do their jobs more effectively so they can reach their goals. But there are also a lot of misunderstandings about what marketing automation is and isn’t. Let’s try to get a better understanding of what marketing...

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Announcing Moz’s New Beginner’s Guide to Content Marketing

November 17, 2015  |  SEO  |  , , , , ,  |  Comments Off

Posted by Trevor-KleinI'm thrilled to announce the next in Moz's series of beginner's guides: The Beginner's Guide to Content Marketing. Content marketing is a field full of challenges. Creating content that provides great value to your audience what we've come to call 10x content is difficult enough, but content marketers also regularly encounter skeptical employers and clients, diminutive budgets, and you guessed it a noted lack of time to get it all done. You're not alone. You're fighting the good fight, and we're here to back you up. So is Carl. Meet Carl, the Content Cat. He'll show up in every chapter...

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The Absolute Beginner’s Guide to Google Analytics

June 24, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by kristihinesIf you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we're going to look at Google Analytics from the absolute beginner's point of view. Why you need it, how to get it, how to use it, and workarounds to common problems. Why every website owner needs Google AnalyticsDo you...

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Photoshop Tutorial: Flaming Skull Photo Manipulation for Beginners

December 11, 2014  |  Samples  |  , , , , , ,  |  Comments Off

Good day, creatives! In this tutorial, I will show you how to make a kick-ass flaming skull photo manipulation using Photoshop. This tutorial was simplified with 12 easy steps so everybody—including newbies—can follow along. Though intended for beginners, this tutorial will teach you some tips and tricks that might be new to you so read on.  We will be using stock images from Graphic Stock for this photo manipulation tutorial. So let’s get rollin! This is what our final image should look like.   Download the Assets First, download all of the assets we will be using for this tutorial. All images we’re using are...

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