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Posts Tagged ‘Backlinks’

How to Find Your Competitor’s Backlinks – Next Level

August 11, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he's back to share how to use Open Site Explorer to find linking opportunities based upon your competitors' external inbound links. Read on and level up! In Moz’s SEO training classes, we discuss how to identify and prioritize sources of backlinks using a mix of tools. One tactic to quickly find high Domain Authority sites that have a history of linking to pages discussing your topic is to study your...

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Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday

November 26, 2016  |  SEO  |  , , , , , , , , , , , , ,  |  Comments Off

Posted by randfishWhen it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about a question we see a lot here at Moz, around what you...

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How to Build Backlinks Using Your Competitors’ Broken Pages

September 29, 2016  |  SEO  |  , , , , ,  |  Comments Off

Posted by TomCaultonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors' broken pages that have been linked to by external sources. Allow me to elaborate. Finding the perfect backlink often takes hours, and it can...

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How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks

August 17, 2013  |  SEO  |  , , , , ,  |  Comments Off

Posted by Annie Cushing Image from the National Archives If you want to see how your competitors are gaining a strategic advantage, one of the best tactics to overtake them is to take a deep dive into their backlinks. They leave breadcrumbs behind that reveal their best tactics. Then pivot (no pun intended), glean ideas from their brilliance, and do it even better! Required skill: pivot tables If you don't know how to use pivot tables, you need to check out this video walkthrough. I teach you everything...

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How To Use Memes to Build EASY Backlinks & Traffic

March 17, 2012  |  SEO  |  , , , , ,  |  Comments Off

Posted by Takeshi YoungThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Hey Mozzers, My name is Takeshi and I'm a Technical SEO Analyst for the in-house SEO team over at Become.com. During my spare time I like to work on my own projects, and lately I've stumbled across a technique that's been working surprisingly well for me involving memes. I hope you can take some ideas away from this...

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