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Posts Tagged ‘Back’

A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

February 8, 2018  |  SEO  |  , , , , , , , , , ,  |  No Comments

Posted by adamfIt’s hard to believe that 2017 is already past. We entered the year with big ambitions and we've made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant product updates, but I’ve also shared a little about some newer programs that provide value for customers in different ways. TL;DR, here are some of the larger and more interesting additions to Moz in 2017: Keywords by Site: Keyword Explorer adds site-based keyword research and competitive intelligence Site Crawl...

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"SEO Is Always Changing"… Or Is It?: Debunking the Myth and Getting Back to Basics

July 19, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by bridget.randolphRecently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I've noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that "SEO is too hard to stay on top of... it’s always changing" was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c) uninformed about SEO.And it’s not just non-SEOs who...

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Local SEO Spam Tactics Are Working: How You Can Fight Back

March 28, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Casey_MerazFor years, I've been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we'd see them removed fast and often, right? While there are instances where spam has been removed, it seems these are not fast fixes, permanent fixes, or even very common. In fact, they seem few and far between. So today I’m changing my tune a bit to call more attention to the spam issues people employ that violate Google My Business terms...

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Will Google Bring Back Google Authorship?

October 22, 2015  |  SEO  |  , , , ,  |  Comments Off

Posted by MarkTraphagenRecently, Google Webmaster Trends analyst Gary Illyes surprised many of us with a remark he made during his keynote Q&A with Danny Sullivan at SMX East in New York City. Illyes said that he recommended webmasters not remove the rel=author tag from their site content. Google had used rel=author as part of its Google Authorship feature that (potentially) displayed a special author rich snippet in search results for content using the tag. Google ended support of this feature in August 2014. The phrase that made everyone sit up and say, "Did he just say that?" was this: "...because it is...

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Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing

February 11, 2015  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Isla_McKettaTrue life confession: Although I've worked with some of the smartest SEOs, architects, and CPAs in the business, you couldn't always tell from their writing. Which is a problem. Because while some of them are client-facing (so the client gets to know their smarts firsthand—either in person or on the phone), some are only known by the lackluster reports they turn in.This is a post about how anyone (whether you're an expert in SEO, PPC, social media, or even... content marketing) can write a clearer, more persuasive report. And the lessons contained herein can help you with any...

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