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Posts Tagged ‘Amplify’

AMP-lify Your Digital Marketing in 2018

November 22, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not a program owned by Google, and it’s also supported by Bing, Baidu, Twitter, Pinterest, and many other parties. Some initial backgroundSince its inception in 2015,...

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Branding Success: How to Use PPC to Amplify Your Brand

February 22, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by purna_vHere’s a question for you:Do you think a brand can influence your behavior outside of purchase preference? Put another way, will seeing the North Face logo make you want to take up hiking in the snow?A few years ago, researchers at Duke University conducted an experiment with 341 students. Their goal? Studying what makes a brand powerful and how we’re influenced by brands. As part of this study, the students were asked to complete what they were told was a visual acuity test.During this test, either an Apple logo or IBM logo flashed on the screen for a...

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But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content – Whiteboard Friday

August 29, 2014  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by randfish We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution. For reference, here's a still of this week's whiteboard! Video Transcription Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So last week I was in Minneapolis for the MnSearch Summit, and it was a very impressive event. But I had a number of conversations with folks there....

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