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Posts Tagged ‘&amp’

Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

August 5, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by wrttnwrdContent creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we're excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHey, Moz fans. My name's Ian Lurie. I am the CEO and founder of Portent Inc. I am also the Chief Content Badger there. I'm here...

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45 Local SEO Pitfalls & How to Avoid Them

August 1, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllis The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you. Isn’t that just like business? You’ve opened the doors of your local enterprise in hopes of gathering up enough revenue before it’s time to retire, and you’re determined to make enough of a success to secure some dignity in your golden years. I’m not a professional economist, but I've read their statistics on how half of...

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This Is What They Search For: The Most Popular US Industries & Traffic Shares

July 11, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by Alex-TAfter storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains. The purpose of this research isn’t just to share some general trends and observations that will leave you thinking, “Sounds interesting, but what’s next?” I’ve also included a bunch of actionable ideas based off of the...

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MozCon: Why You Should Attend & How to Get the Most Out of It

June 29, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by ronell-smith MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself I remember my first MozCon like it was yesterday. It’s the place where I would hear the quote that would forever change the arc of my career. “The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.” Though I didn’t know it at the the time, those were words I needed to hear, and...

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The Case For & Against Attending Marketing Conferences

June 23, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by randfishI just finished reading Jan Schaumann's short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add. First off, I think it's reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it's logical for businesses to seek a return on investment. What do you sacrifice when sending a team member to an event?Let's start by attempting to tally up the costs: Lost productivity – Usually...

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