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Posts Tagged ‘&amp’

SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

Posted by randfishIn an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week...

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Mozzy Good Wishes to You & Yours!

December 26, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by FeliciaCrawfordAs the long holiday weekend draws to a close and we prepare to welcome a brand-new year, we at Moz just want to thank you all for a wonderful, fulfilling year on the blog. Your colorful commentary, delightful debates, thrilling thumbs-up, and vivacious visits have made the past twelve months sparkle and shine (and with that, I'll bid the alliteration adieu). Our "card" features a cameo from a little Moz Dog you may recognize: the inimitable Lettie Pickles!At the Moz HQ, we practice a multitude of holiday traditions. Whether it's Mozzers gathering in the common room (affectionately named...

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Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

December 7, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 data analysis pitfalls that are endemic in our industry, and how to avoid them. 1. Jumping to conclusionsEarlier this year, I conducted a ranking factor study around brand awareness, and I posted this caveat: "...the fact that Domain Authority (or branded search volume, or anything else) is positively correlated...

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Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

November 25, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords...

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NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site

October 23, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishFor many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: "GIVE ME KEYWORDS BY SITE!" Today, we're answering that long-standing request with that precise data inside Keyword Explorer: Click the image for a larger version Obviously, we've made the decision to be generally smaller, but fresher, than most of our competitors. We do this because: A) We believe the most-trafficked keywords matter more when comparing the overlaps than getting too far into the long tail (this is particularly important because once you get into...

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