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Posts Tagged ‘&amp’

How to Track Your Local SEO & SEM

September 28, 2017  |  SEO  |  , ,  |  Comments Off

Posted by nickpiernoIf you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t? Many digital marketing strategies today still focus on traffic. Lots of agencies/developers/marketers will slap an Analytics tracking code on your site and call it a day. For most local businesses, though, traffic isn’t all that meaningful of a metric. And in many cases (e.g. Adwords...

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Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

August 29, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by goralewiczI recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites. Google managed to index only a few out of multiple JavaScript frameworks tested. And as I proved, indexing content doesn’t always mean crawling JavaScript-generated links. This got me thinking. If Google is having problems with JavaScript crawling and indexation, how are Google’s smaller competitors dealing with this problem? Is JavaScript going to lead you to full de-indexation in...

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Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

August 5, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by wrttnwrdContent creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we're excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHey, Moz fans. My name's Ian Lurie. I am the CEO and founder of Portent Inc. I am also the Chief Content Badger there. I'm here...

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45 Local SEO Pitfalls & How to Avoid Them

August 1, 2017  |  SEO  |  , , , ,  |  Comments Off

Posted by MiriamEllis The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you. Isn’t that just like business? You’ve opened the doors of your local enterprise in hopes of gathering up enough revenue before it’s time to retire, and you’re determined to make enough of a success to secure some dignity in your golden years. I’m not a professional economist, but I've read their statistics on how half of...

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This Is What They Search For: The Most Popular US Industries & Traffic Shares

July 11, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by Alex-TAfter storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains. The purpose of this research isn’t just to share some general trends and observations that will leave you thinking, “Sounds interesting, but what’s next?” I’ve also included a bunch of actionable ideas based off of the...

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