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Posts Tagged ‘after’

Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?

October 6, 2015  |  SEO  |  , , , , , ,  |  Comments Off

Posted by randfishIt's a near-universal experience for consultants and in-house SEOs who've worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The beautiful part of SEO is that, once completed, these efforts can have ongoing and compounding benefits for months or years to come. The newly accessible and optimized pages start earning rankings and traffic, which beget more...

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?1 Day After Mobilegeddon: How Far Did the Sky Fall?

April 23, 2015  |  SEO  |  , , ,  |  Comments Off

Posted by Dr-PeteEven clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google’s Mobilegeddon blew out from Mountain View like Death’s last exhale, and for the first time since she regained consciousness, Kayce wondered if she was the last SEO left alive.We have a penchant for melodrama, and the blogosphere loves a conspiracy, but after weeks of speculation bordering on hysteria, it’s time to see what the data has to say about Google’s Mobile Update. We’re going...

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Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear – Whiteboard Friday

August 15, 2014  |  SEO  |  , , , , , , , , , , ,  |  Comments Off

Posted by randfish One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts." The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains.In today's Whiteboard Friday, Rand explains what's going on.One quick note: Rand mentions a bit.ly link in this video that isn't quite accurate; here's the correct one. =) For reference, here's a still of this week's whiteboard! Video Transcription Howdy Moz fans and welcome to another edition of Whiteboard Friday. This week...

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What Happened after Google Pulled Author and Video Snippets: A Moz Case Study

August 5, 2014  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by Cyrus-Shepard In the past 2 months Google made big changes to its search results.  Webmasters saw disappearing  Google authorship photos, reduced video snippets, changes to local packs and in-depth articles, and more. Here at Moz, we've closely monitored our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.Authorship traffic—surprising results In the early days of authorship, many webmasters worked hard to get their photo in Google search results. I confess, I doubt anyone worked harder at author snippets than me.  Search results soon became crowded with smiling faces staring back at us. Authors hired professional photographers. Publishers...

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After a Link-Based Penalty is Removed, Will Your Traffic Increase?

March 27, 2014  |  SEO  |  , , , , ,  |  Comments Off

Posted by MarieHaynes Are you familiar with the feeling of dread that comes with seeing this message in Webmaster Tools? Or perhaps, you haven't received a message, but have seen something like this in your analytics: If you've received a traffic drop because of a link-based Google penalty, the results can be devastating. There are many articles written on what steps can be taken to recover, but not many on what to expect once you have done the work...

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