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Posts Tagged ‘AdWords’

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

January 12, 2018  |  SEO  |  , , , , , , , ,  |  No Comments

Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data. Click on the whiteboard image above to open a high-resolution version in a new...

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How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

November 18, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about AdWords and how PPC, paid search results can potentially impact organic results.Now let's be really clear. As a rule... Paid DOES NOT DIRECTLY...

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Campaign Tracking Without Going Crazy: Keeping Order in AdWords Optimization

October 8, 2015  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by anthonycoraggioPay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log.The philosophy of orderly managementGood Adwords management is an exacting science—every tweak and change made should be for a specific reason, with a particular goal in mind. Think in terms of the scientific method: we’re always moving forward from hypothesis, to...

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Using The New Adwords Keyword Planner For Local SEO Keyword Research

June 29, 2013  |  SEO  |  , , , , ,  |  Comments Off

Posted by Casey_MerazThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Let's face it. Local keywords research has never been that easy since the Venice update. While we have always been able to use the Google Keyword Tool to find out search volumes for keywords with Geo Modifiers such as "City Name + Keyword" we have been lacking some reasonable data regarding keywords that do...

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The Google AdWords Landscape (Infographic)

March 7, 2013  |  SEO  |  , , ,  |  Comments Off

Posted by Dr. Pete We tend to think of AdWords as the domain of PPC specialists, but it’s becoming clearer and clearer that Google’s SERP advertising has a huge impact on the position and effectiveness of organic results. So, I wanted to ask a simple question – what does the AdWords “landscape” actually look like in 2013? In other words, where are the ads, how many are there, what combinations occur in the “wild”, and how often do they show up? I’ll dive into some details below, but the answer looks something like this (click the image for a full-sized view)… Embed...

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