Posted by dohertyjfI love using Advanced Segments in Google Analytics. Sure, you can export a big chunk of data to Excel and then use some Excel wizardry to clean up the data and display it in different ways, but what if you just need to get a quick snapshot of certain traffic or trends, but the default segments don't go far enough? I've put together a few of my favorite Google Analytics Advanced Segments for you, so that you can add them to your own Analytics and use them as you need.Segment 1:  1 word keywordsThis first segment will...

As of March 2011, the current average number of “Tweets” the world sends per day is 140 million. This tutorial demonstrates how to create a custom Twitter widget from scratch that uses the Twitter API, Web Intents and @Anywhere. Using the Twitter platform to create a fun, interactive tool for your website can be beneficial both in the learning and promotion departments! A Few Pros and Cons Pros: Greater Customization than the default Twitter widget. Cache file prevents problems with Twitter API Rate Limiting and over capacity issues Cons: Requires Twitter oAuth if you want to incorporate the advanced functionality of @Anywhere Setting up a Cron Job...

Posted by StephenThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.This is a step by step guide to setting up Brand and Non Brand keyword segments for a complex brand – when you have multiple brand keywords and where your brand keywords mirror your non brand keywords. I have used the example of a client with a number of sub brands to demonstrate. Pay attention to the difference...

Posted by Aaron Wheeler When most of us talk about SEO, the search engines we implicitly refer to are Google and Bing/Yahoo, but that's about it. Do you know which of these search engines is most popular in Russia? Neither! The largest search engine in Russia is Yandex, with millions of users and more market share than either of the other guys. You may have been wondering how to optimize your site for Yandex or other international search engines. While international SEO is fundamentally the SEO best practices we know and love, there are some nuances to consider when trying to optimize...

Posted by Aaron Wheeler This week, SMX Advanced has taken over Seattle - and we've managed to get a piece of the action! That's right - we've got Duane Forrester, the Senior Project Manager of Bing's Webmaster Program, to talk with us about some of the new updates to Bing and Bing's Webmaster Tools. Rand talks to Duane about the new Facebook integration on Bing SERPs, the adoption of Schema.org metadata markup, and the Honey Badger update to Webmaster Tools (just like that most ferocious of animals, the Honey Badger update is really pretty bad-ass). if(!navigator.mimeTypes['application/x-shockwave-flash'] || navigator.userAgent.match(/Android/i)!==null)Wistia.VideoEmbed('wistia_389185',600,337,{videoUrl:'http://seomoz-cdn.wistia.com/deliveries/ddedf995f74df747e26f4a2ab71be0ae77879c06.bin',stillUrl:'http://seomoz-cdn.wistia.com/deliveries/ab566619ce323219512b9c7d664b92ec855030b9.bin',distilleryUrl:'http://distillery.wistia.com/x',accountKey:'wistia-production_3161',mediaId:'wistia-production_389185',mediaDuration:836.67})var socialJQuery = jQuery.noConflict(true);new SocialBar("wistia_389185_social_4885",...