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Posts Tagged ‘Above’

SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher

August 15, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by Tom.CapperNormally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in.It’s not always that simple, though. What if we have the right pages, but just can’t rank any higher? What if we’re already satisfying all of the search volume that’s relevant to our product, but the business demands growth? What if there is no search volume relevant...

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Life Above and Beyond the Fold

January 20, 2014  |  SEO  |  , , ,  |  Comments Off

Posted by tallen1985 For many years we used content above the fold as a gateway for users to access pretty much anywhere on our sites. We would fill these 600 or so pixels of valuable space with all the important sections of our site we wanted our users to know about (we were particularly guilty of this on homepages, as Rand discussed in this Whiteboard Friday). However, the arrival of smartphones and tablets has forever changed the way people consume information and navigate around the web. Smartphones taught users how to scroll...

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Owl.li Is Ranking Above My Own Page! What To Do? Whooo To Blame?

July 18, 2012  |  SEO  |  , , , , ,  |  Comments Off

Posted by evolvingSEO Preface: How Normal URL Shorteners Work Hang tight, folks! Before we get into the whooo-done-it part of this post, here's a basic illustration of how URL shorteners work. It's pretty simple actually, on the surface. You need a short domain name (like bit.ly - which is possible because of the .ly extension) A random URL (or custom "vanity" if you choose) is created on the short domain like bit.ly/h1oiSn/ or bity.ly/example-url/ (both fake) A visit to that URL sends the user via 301 redirect or 302 redirect to the page it's linked to. Here's a real example of a URL I recently shortened with...

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