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  • Do We Still Need to Disavow in the Era of Penguin 4.0?

    April 4, 2017  |  SEO  |  , , ,  |  Comments Off

    Posted by MarieHaynesIt has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that you'd engaged in manipulative link building. Even if a site did a thorough link cleanup, the suppression would remain present until Google re-ran the Penguin algorithm and recognized your cleanup efforts. It was not uncommon to see situations like this: I...

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    Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started

    April 3, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

    Posted by TouchPointDigitalBy now, most people who follow SEO are familiar with structured data, the Schema.org vocabulary, and rich snippets. Even those who know very little about SEO appreciate the benefits of adding structured data to their websites, namely that they might be able to get rich snippets in search results.Of course, the main benefit of structured data is that it helps search engines better understand your content, which in turn helps them rank it more appropriately in search results. But we’re not here to discuss the what and why about structured data; there are plenty of other articles online...

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    Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday

    March 31, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

    Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it's hard to prioritize when you have less than 3 hours a month to devote to it. But there's still a way to include the bare minimum, even if you run on a tight schedule. In today's Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday....

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    ?Feast Your Eyes on the MozCon 2017 Initial Agenda

    March 30, 2017  |  SEO  |  , , , , ,  |  Comments Off

    Posted by ronell-smithAccording to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We promise.) Aside from a few tweaks here and there, though, the next MozCon won’t be much different from those in years past. That is, it'll be unique and awesome in equal amounts. MozCon 2017: July 17–19 in SeattleYou can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. Plus great...

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    How to Make Sure Your Digital Marketing Strategy is Results-Driven

    March 29, 2017  |  SEO  |  , , , ,  |  Comments Off

    Posted by Alex-TTo measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be...

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