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  • Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

    February 10, 2018  |  SEO  |  , , , , , ,  |  No Comments

    Posted by randfishYour rankings have dropped and you don't know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It's an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video TranscriptionHowdy, Moz...

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    Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101

    February 9, 2018  |  SEO  |  , , ,  |  No Comments

    Posted by BritneyMullerBack in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner's Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we're here to share our draft of the first chapter. In many ways, the Beginner's Guide to SEO belongs to each and every member of our community; it's important that we get this right, for your sake. So without further ado, here's the first chapter — let's dive in! Chapter 1: SEO 101What is it, and why is it important?Welcome! We’re excited...

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    A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

    February 8, 2018  |  SEO  |  , , , , , , , , , ,  |  No Comments

    Posted by adamfIt’s hard to believe that 2017 is already past. We entered the year with big ambitions and we've made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant product updates, but I’ve also shared a little about some newer programs that provide value for customers in different ways. TL;DR, here are some of the larger and more interesting additions to Moz in 2017: Keywords by Site: Keyword Explorer adds site-based keyword research and competitive intelligence Site Crawl...

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    How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

    February 6, 2018  |  SEO  |  , , , , , ,  |  Comments Off

    Posted by sergeystefogloEvery other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here.The results contain many great questions, challenges, and roadblocks that SEOs face today. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll use “client” through the rest of this article; if you work in-house,...

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    What Does It Mean to "Write for SEO" in 2018? – Whiteboard Friday

    February 2, 2018  |  SEO  |  , , , , ,  |  Comments Off

    Posted by randfish"Those who do not learn from history are doomed to repeat its mistakes" — it's a quote that's actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized.In this edition of Whiteboard Friday, we hope you enjoy a brief history lesson on what should be avoided, what used to work and no longer does, and a brief 5-step process you...

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