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Grace the Stage at MozCon 2017: The Door is Open for Community Speaker Pitches

April 7, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by ronell-smith Some of the best talks at MozCon each year come from the community speakers—those who're able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience. If you're eager to be a member of this group, step right up. We're now open for MozCon community speaker's pitches. We'd be happy to have your best effort. (This year, we'll have six speakers.) The nuts & bolts: Submitting is as simple as filling out the form below Only submit one talk (the one...

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Constant Content: The Silver Bullet for Failing Content Marketing Strategy

April 6, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by SimonPensonIncredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate around the misunderstood tactic. With more budget than ever before pouring into the approach (60% of those surveyed said they were opening the purse strings further in 2017)...

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What Makes Mozzers Tick? (An April Fools’ Day Alternative)

April 5, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by Nick_SayersAfter five years at Moz, I’ve found that I work with some of the most creative and talented people I’ve ever met. When it came time to brainstorm ideas for an April Fools video this year, rather than tricking people like every other company does, we decided instead to showcase a few of the talented folks around the Mozplex. Alongside Kristina Keyser, we shot and edited this video so you can see what makes us Mozzers tick when we aren’t building sweet SEO software. We know a lot of you, in the community, have random hobbies like us —...

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Do We Still Need to Disavow in the Era of Penguin 4.0?

April 4, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by MarieHaynesIt has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that you'd engaged in manipulative link building. Even if a site did a thorough link cleanup, the suppression would remain present until Google re-ran the Penguin algorithm and recognized your cleanup efforts. It was not uncommon to see situations like this: I...

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Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started

April 3, 2017  |  SEO  |  , , , , , , , ,  |  Comments Off

Posted by TouchPointDigitalBy now, most people who follow SEO are familiar with structured data, the Schema.org vocabulary, and rich snippets. Even those who know very little about SEO appreciate the benefits of adding structured data to their websites, namely that they might be able to get rich snippets in search results.Of course, the main benefit of structured data is that it helps search engines better understand your content, which in turn helps them rank it more appropriately in search results. But we’re not here to discuss the what and why about structured data; there are plenty of other articles online...

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