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The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x – Whiteboard Friday

Posted by randfishThe perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. In today's Whiteboard Friday, Rand explains why the idea of "perfect" is baloney when it comes to your blog, and lists what you should actually be looking for in a successful publishing strategy. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about blog posts and, more broadly, content length and publishing...

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5 Tips to Help Show ROI from Local SEO

August 16, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by JoyHawkinsEarlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they'd like more training on. The biggest topic I got as a result was related to tracking and reporting value to small business owners. My clients will often forward me reports from their prior SEO company, expressing that they have no idea what they were getting for their money. Some of the most common complaints I see with these reports are: Too much use of marketing lingo ("Bounce Rate," "CTR," etc.) Way...

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SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher

August 15, 2017  |  SEO  |  , , , , , , ,  |  No Comments

Posted by Tom.CapperNormally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in.It’s not always that simple, though. What if we have the right pages, but just can’t rank any higher? What if we’re already satisfying all of the search volume that’s relevant to our product, but the business demands growth? What if there is no search volume relevant...

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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been pondered by many SEOs over the years. In today's Whiteboard Friday, Rand examines this theory inside and out, then offers...

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How to Find Your Competitor’s Backlinks – Next Level

August 11, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he's back to share how to use Open Site Explorer to find linking opportunities based upon your competitors' external inbound links. Read on and level up! In Moz’s SEO training classes, we discuss how to identify and prioritize sources of backlinks using a mix of tools. One tactic to quickly find high Domain Authority sites that have a history of linking to pages discussing your topic is to study your...

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