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Archive for January, 2018

Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

Posted by randfishIncreasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you go against it and continue to promote your own content? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to...

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How to Create a Stars Candy Text Effect in Adobe Photoshop

January 18, 2018  |  Photoshop  |  , , , , , ,  |  No Comments

Thіѕ Photoshop tutorial wіll ѕhοw уου hοw tο υѕе a stars-candy texture tο mаkе a nice stars candy text Effect. Final Image Preview Resources 8 wooden patterns bу celestesd Grungy Cracked Wall bу Light-Hiruma Sweet Stars Step 1 Open thе “hetedeik.png” image frοm thе 8 wooden patterns set, thеn gο tο Edit > Define Pattern. […]

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What to Do When a New Potential SEO Client Contacts You

January 17, 2018  |  SEO  |  , ,  |  No Comments

Posted by dohertyjfEditor's note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; you can see it live here. We truly apologize for the error. If you’re an agency owner or solo consultant, you’re probably constantly thinking about getting new clients. And we’re inundated in this industry with too much advice around new marketing funnels, new marketing ideas, and "one weird tricks to 10x your traffic overnight." But something we don’t talk about enough is what you do when you actually convert that person into a real contact on your...

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Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

January 12, 2018  |  SEO  |  , , , , , , , ,  |  No Comments

Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data. Click on the whiteboard image above to open a high-resolution version in a new...

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9 Predictions for SEO in 2018

January 11, 2018  |  SEO  |  ,  |  No Comments

Posted by randfishFor the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead. In keeping with tradition, my predictions will be graded on the following scale: Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled Partially Accurate (+1) – Predictions that are in the ballpark,...

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