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Archive for December, 2017

Not-Actually-the-Best Local SEO Practices

December 12, 2017  |  SEO  |  , ,  |  No Comments

Posted by MiriamEllisIt’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they’re already ranking pretty well for about half of their locations. With the right strategy, getting them the rest of the way there should be no problem at all. But then you notice something, and your end of the phone conversation falls a little quiet as you click...

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What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

December 9, 2017  |  SEO  |  , , , , ,  |  No Comments

Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about Google's big change to the snippet length. This is the display length of the snippet for any given result in the search results that Google provides. This is...

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Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

December 7, 2017  |  SEO  |  , , , , , , ,  |  No Comments

Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 data analysis pitfalls that are endemic in our industry, and how to avoid them. 1. Jumping to conclusionsEarlier this year, I conducted a ranking factor study around brand awareness, and I posted this caveat: "...the fact that Domain Authority (or branded search volume, or anything else) is positively correlated...

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Our Readership: Results of the 2017 Moz Blog Reader Survey

December 6, 2017  |  SEO  |  , , , , ,  |  No Comments

Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve. About a month ago, we asked you all to take a reader survey, and nearly 600 of you generously gave your time. The results, summarized in...

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How Local SEO Fits In With What You’re Already Doing

December 5, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by MiriamEllisYou own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t seem like they’re talking about your job at all. And that’s the problem. If I could offer you a seat in my kayak, I’d paddle us over to that misty...

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