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Archive for November, 2017

The Complete Guide to Direct Traffic in Google Analytics

November 30, 2017  |  SEO  |  , , , , ,  |  No Comments

Posted by tombennetWhen it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues...

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How to Write Marketing Case Studies That Convert

November 29, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.Specifically, I’m talking about case studies.I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer for our B2B marketing efforts. For one, our case studies portfolio page brings in a lot of...

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Knowledge Graph Eats Featured Snippets, Jumps +30%

November 28, 2017  |  SEO  |  , , , , , ,  |  Comments Off

Posted by Dr-PeteOver the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence. Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson on SEL). This dip occurred over about a 4-day period, and represents roughly a 10% drop in searches with Featured Snippets. Here's...

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Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

November 25, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords...

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AMP-lify Your Digital Marketing in 2018

November 22, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not a program owned by Google, and it’s also supported by Bing, Baidu, Twitter, Pinterest, and many other parties. Some initial backgroundSince its inception in 2015,...

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