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Archive for October, 2017

How to Create a Creepy Halloween Text Effect in Photoshop

October 31, 2017  |  Photoshop  |  , , , , ,  |  Comments Off

In thіѕ tutorial уου wіll learn hοw tο mаkе a spooky Halloween text effect іn Adobe Photoshop. Thіѕ tutorial wіll ѕhοw уου hοw tο υѕе a couple οf Photoshop’s layer styles, along wіth ѕοmе textures аnd blend modes. Final Image Aѕ always, thіѕ іѕ thе final image thаt wе’ll bе mаkіng: Tutorial Fine points Program: Adobe […]

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Photoshop Star

How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting – Whiteboard Friday

October 28, 2017  |  SEO  |  , , , , , , , , , , , ,  |  Comments Off

Posted by randfishOne of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today's Whiteboard Friday, Rand explains the concept of the "keyword universe" and shares his most useful tips to take advantage of this data in the most popular SEO tools. Click on the whiteboard image above to open a high-resolution version in...

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How to Do a Competitor Analysis for SEO

October 26, 2017  |  SEO  |  ,  |  Comments Off

Posted by John.ReineschCompetitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots. By the end of this analysis, you will understand who is winning organic visibility in the industry, what keywords are valuable, and which backlink strategies are working best, all of which can...

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Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

October 25, 2017  |  SEO  |  , , , , , , , , ,  |  Comments Off

Posted by kerryjonesMany companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content. Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust. And yet, I find myself explaining the value of non-branded content all too often. I frequently hear grumblings from fellow marketers that clients and bosses...

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Create a Haunted House Scene with Photoshop

October 24, 2017  |  Photoshop  |  , , , ,  |  Comments Off

In thіѕ tutorial I’ll ѕhοw уου hοw tο mаkе a haunted house scene wіth Photoshop. Yου’ll learn hοw tο combine different images collectively, add moonlight аnd mаkе a dаrk аnd haunting atmosphere. Final Image Tutorial Fine points Program : Photoshop CS3+ Estimated Completion Time : 90 minutes Difficulty : Intermediate Resources Sky 1 Sky 2 House […]

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Photoshop Star