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Archive for September, 2017

10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

September 23, 2017  |  SEO  |  , , , , , ,  |  No Comments

Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker" data-verified="redactor"></span><span id="selection-marker-1" class="redactor-selection-marker" data-verified="redactor"></span> Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to...

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How to Prioritize SEO Tasks [+Worksheet]

September 22, 2017  |  SEO  |  , ,  |  No Comments

Posted by BritneyMuller“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing. SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl....

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Create a Marble Text Effect in Adobe Photoshop

September 21, 2017  |  Photoshop  |  , , , , ,  |  No Comments

Thіѕ tutorial сlаrіfіеѕ hοw tο υѕе a marble texture, Photoshop layer styles аnd filters tο mаkе a nice marble text effect. Final Image Resources Marble Stone Texture Stock Wrexham Script Step 1 Fill thе Background wіth thе affect #534d39. Plасе Marble Stone Texture Stock οn top οf thе Background, аnd change іtѕ Blend Mode tο […]

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So You Want to Build a Chat Bot – Here’s How (Complete with Code!)

September 20, 2017  |  SEO  |  , , , , , ,  |  No Comments

Posted by R0bin_L0rdYou’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to "What my bot does." If you want the background on why you should be building for platforms like Google Home, Alexa, and Facebook Messenger, read on. Why should I read this? Do you remember when it wasn't necessary to have a website? When most boards would scoff at the value of running a Facebook page? Now Gartner is telling...

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The Anatomy of a $97 Million Page: A CRO Case Study

September 20, 2017  |  SEO  |  , , , ,  |  No Comments

Posted by jkuriaIn this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth 0 billion a year. Summary We (with Protalus’ team) increased direct sales by 91% in about 6 months through one-click upsells and CRO. Based on the direct sales increase, current run-rate revenue, the "Virtuous Cycle of CRO"-fueled growth rate, and revenue multiple for their industry, we...

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