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Archive for July, 2017

5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday

July 28, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by randfishTypical link outreach is a tired sport, and we've all but alienated most content creators with our constant link requests. In today's Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, I'm going to help you avoid having to directly ask for links. Some people in the SEO world, some link builders are extremely effective. If you go to the Russ Jones School...

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The Lazy Writer’s Guide to 30-Minute Keyword Research

July 27, 2017  |  SEO  |  , , , , ,  |  Comments Off

Posted by BritneyMullerYou, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching for something, what words they're using, and what questions they're asking still blows my mind! Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level. Why keyword research is essential [Case Study]My previous company,...

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A Beginner’s Guide to Marketing Automation

July 26, 2017  |  SEO  |  , , ,  |  Comments Off

Posted by Angela_PetteysTo say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe. When used correctly, marketing automation can be useful in helping sales and marketing teams do their jobs more effectively so they can reach their goals. But there are also a lot of misunderstandings about what marketing automation is and isn’t. Let’s try to get a better understanding of what marketing...

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How to Change Background in Photoshop

July 25, 2017  |  Photoshop  |  , ,  |  Comments Off

In thіѕ Photoshop tutorial, уου wіll learn hοw tο change аnd add a colored background tο a likeness. Sometimes уου mіght shoot a likeness аnd сhοοѕе later thаt thе background doesn’t work, οr уου mіght want tο υѕе уουr likeness fοr a touch οthеr thаn уου originally intended. Adding a nеw background (οr removing thе ancient […]

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Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

July 25, 2017  |  SEO  |  , , , , , , ,  |  Comments Off

Posted by NickRebuildGroupRanking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well. Because short-tail keywords have such broad search intents, it's in the search engine’s best interest to try and answer questions directly in SERPs. That is the intent of featured snippets. If a search engine is able...

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